Nirvana

At Nirvana, we are revolutionizing the way benefit verification is handled. Recognizing its convoluted and opaque nature, we are dedicated to bringing transparency to the costs and coverage of healthcare. By leveraging machine learning and AI, we have developed tools that enable care providers across various specialties to seamlessly check coverage, from patient intake through continuous monitoring, saving significant time and resources.

Our mission extends beyond facilitating access to care; we aim to alleviate financial anxiety for those seeking medical assistance and numerous providers. With support from esteemed investors such as Inspired Capital, Eniac Ventures, and Surface Ventures, Nirvana is on a rapid growth trajectory. Over the past year, we have served some of the largest clients in healthcare, including Lifestance Health, Modern Health, and Headspace.

Join us as we continue to transform healthcare, making it more transparent and accessible for everyone.

About The Role

Nirvana is hiring a Senior Marketing Manager to help improve access to healthcare by increasing awareness of and access to Nirvana’s proprietary benefit and eligibility verification software. In this role, you will lead a team that inspires, educates, and activates clients to Nirvana’s product offerings.

To be great at this role, you’re an exceptional B2B marketing strategist who can deeply analyze Nirvana’s approach to pipeline generation against aggressive growth targets; an inspiring “player-coach” adept at managing teams through change and up-leveling B2B marketing capabilities; and a “driver” who innovates on existing strategies and channels, while knowing where to “double down” on what’s working well.

You’ll own marketing strategy and execution for Nirvana, partnering closely with Sales, Client Success, Product, and Finance teams to meet company pipeline targets. We’re looking for someone who has deep B2B expertise leading initiatives such as personalized campaigns for target accounts and expanding our inbound and outbound efforts through diverse channels including email, events, webinars, content syndication, and social media.

Location: NYC (In office 3 days per week)

What You’ll Do

• Lead the marketing function at Nirvana, reporting to the head of Sales
• Define a strategy that clearly segments, sizes, and prioritizes Nirvana’s B2B audiences and corresponding marketing strategies to achieve aggressive pipeline growth targets
• Develop and implement growth strategies that span the entire marketing funnel, from awareness to conversion; Regularly report on overall and channel-specific ROI
• Develop paid and organic marketing strategies and manage a team to execute against those strategies, including budget management and planning, channel allocation, and channel testing
• Analyze our current processes and tech stack for executing and analyzing the B2B Marketing effectiveness, actioning improvements across teams where needed
• Set the operating rhythm to provide regular performance reports, forecasts, escalations, insights, and recommendations to the executive team and cross-functional leadership

What we’re seeking

• 5+ years of marketing experience, with at least 2 years as a leader focused on growth marketing in Health Tech or B2B SaaS
• Demonstrated experience with high performing teams, fostering a high-performance culture, and improving organizational health.
• Proven experience managing marketing organizations that market to a diverse set of buyer personas
• Experience developing and implementing successful B2B marketing strategies and tactics at scale, including event marketing, webinars and account-based marketing
• Experience developing world class marketing and sales enablement content
• Experience implementing search engine and website optimization strategies
• Strong track record of driving business outcomes through strategic and operational excellence – navigating organizational culture and influencing decision-making processes.
• Excellent communication skills, capable of engaging with executive-level stakeholders and representing the company externally.
• Demonstrated ability to innovate and solve ambiguous problems, introducing new solutions and driving transformation.

How we support you

• Medical, dental, vision, and 401K
• Hybrid dog friendly office (3 days a wk.)
• Generous PTO
• $500 per year Mental Health Wellness Benefits
• Stocked office kitchen
• Remote home office support
• Equity compensation packages
• Open door policy & collaborative culture