For our client, we are seeking a Senior Marketing Manager – Integrated Campaigns to join the team of a leader in the Business Services space. This role will support high-impact work that contributes directly to business performance and team success. You will collaborate across functions to move priorities forward, solve complex problems, and deliver measurable outcomes. The position offers the opportunity to influence both strategic direction and day-to-day execution in a fast-moving environment.
Location: Remote – US based candidates only, no visa sponsorship available
Compensation: $210,600 – $263,200 annually
Responsibilities
- Translate corporate brand story into multi-channel campaign strategies that drive demand
- Own planning and execution of campaigns across email, webinars, and digital channels
- Develop detailed campaign calendars, briefs, and messaging frameworks for effective execution
- Lead content strategy for integrated campaigns, ensuring alignment with audience insights and funnel metrics
- Manage campaign lifecycle programs, including segmentation, nurture design, and behavioral triggers
- Develop team members through clear priorities, coaching, and establishing repeatable campaign processes
- Define success metrics and optimize campaign performance through data monitoring and analysis
Qualifications
- 6+ years in B2B marketing with expertise in integrated campaigns and demand generation
- Prior experience managing a team in a hands-on leadership role
- Proven track record of owning campaigns from concept through execution and optimization
- Strong analytical skills for data-driven content strategy and campaign decisions
- Project management experience to handle multiple campaigns simultaneously
- Deep understanding of email, lifecycle, and webinar marketing as demand drivers
Benefits
- Equity opportunities for employees
- Company bonuses and sales commissions
- 401(k) plan to support retirement savings
- Generous paid holidays, flex PTO, and parental leave
- Employee assistance programs and wellbeing benefits
- Global travel coverage, life and health insurance options
Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.
Desired Skills and Experience
Email Marketing Platforms (e.g., HubSpot, Marketo), Webinar Software (e.g., Zoom, GoToWebinar), Content Management Systems (e.g., WordPress, Contentful), Marketing Automation Tools (e.g., Pardot, ActiveCampaign), Analytics Tools (e.g., Google Analytics, Tableau), Customer Relationship Management (CRM) Systems (e.g., Salesforce, HubSpot CRM), A/B Testing Tools: Given the emphasis on campaign optimization and performance measurement, A/B testing tools like Optimizely or VWO are crucial for testing campaign elements., SEO Tools: To effectively drive organic traffic and optimize content for search engines, familiarity with tools like SEMrush or Ahrefs would be beneficial, even if not mentioned., Data Visualization Tools: Tools like Tableau or Power BI would likely be used for reporting campaign performance metrics, as indicated by the need for data-backed readouts.