Memorial Hermann Health System

At Memorial Hermann, we pursue a common goal of delivering high quality, efficient care while creating exceptional experiences for every member of our community. When we say every member of our community, that includes our employees. We know that when our employees feel cared for, heard and valued, they are inspired to create moments that exceed expectations, while prioritizing safety, compassion, personalization and efficiency. If you want to advance your career and contribute to our vision of creating healthier communities, now and for generations to come, we want you to be a part of our team.

Job Summary

Position is primarily responsible for the development of marketing strategies and the tactical implementation of marketing activities and initiatives including advertising, digital/social media, events, sponsorships, print collateral, internal communications, public relations, community relations and more that drive growth, market share and/or brand power for the assigned service line and/or campus/entity and ultimately the System. The Sr. Marketing Specialist develops marketing plans, evaluates strategies and tactics against objectives/goals and for brand consistency and tracks strategies and tactics to determine effectiveness. Position typically reports to a Marketing Manager or Marketing Director for the respective service line or campus/entity.

Job Description

Minimum Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Communications, Business/Strategy or related field preferred.

Licenses/Certifications: (None)

Experience / Knowledge / Skills:

• Four (4) years of professional experience with increasing responsibility in marketing or closely related field.
• Excellent oral and written communication skills.
• Proficient computer skills – Microsoft Office Suite, web-based applications, and social media platforms.
• Able to work independently and as part of a team to meet goals and deadlines.
• Must be able to manage within a budget and maintain accountability.
• Willing to travel locally for business purposes.

Principal Accountabilities

• Actively participates in the development of marketing plans and manages the ongoing implementation of measurable marketing programs that are consistent with the strategic vision of the assigned service line, initiative and/or campus/entity.
• Plans and executes complex integrated branding and/or direct response marketing campaigns
• Gathers information, generates ideas, and assists in the development of or develops high quality, creative marketing campaigns for respective entity/service line. Implements related promotional plans, tactics, and materials.
• Evaluates the effectiveness of marketing activities by tracking metrics, and obtaining feedback from business partners. Analyzes results and optimizes messaging and tactics to improve performance.
• Leads and implements entity-specific internal communications efforts to include copy development and message delivery through employee newsletters, OneSource intranet site and electronic monitor screens for assigned entity or service line.
• Assists in the annual marketing planning for the assigned service line, initiative and/or campus/entity by reviewing demographic, socioeconomic and competitive data; industry and service line trends and other internal/external forces affecting continued business success.
• Coordinates and attends all internal and external marketing events, including promotion of the event, set-up, on-site logistics/ representation, evaluation of its effectiveness and anything else necessary for success. Will include some night and weekend responsibilities and at times heavy lifting.
• Researches inquiries related to the business, solves problems and investigates discrepancies, and follows up promptly with answer or solutions…
• Prepares reports, presentations, operational documents, and correspondence containing descriptive, analytical, and evaluative content related to business, clinical, technological, and operational activities subject to review and editing by higher-level staff members.
• Assists with preparing annual marketing budget in support of assigned service line or facility.
• Collaborates with marketing leadership, colleagues and others within the service line or campus/entity as necessary to accomplish marketing objectives. Maintains positive relationships and ensures all stakeholders work together to achieve bottom line results.
• Manages the day-to-day implementation of marketing and communications strategies and tactics, working as a team with specialists in one or more areas including digital or social media, public relations, brand and advertising, and more.
• May perform a wide variety of technical and clerical tasks to assist the team when necessary with a positive and collaborative demeanor.
• Works independently, using good judgment, on assigned projects related to overall marketing strategies.
• Advocates for safe care to patients, staff and visitors; adheres to all Memorial Hermann policies, procedures, and standards within budgetary specifications including time management, supply management, productivity and quality of service.
• Promotes individual professional growth and development by meeting requirements for mandatory/continuing education and skills competency; supports department-based goals which contribute to the success of the organization; serves as preceptor, mentor and resource to less experienced staff.
• Demonstrates commitment to caring for every member of our community by creating compassionate and personalized experiences. Models Memorial Hermann’s service standards by providing safe, caring, personalized and efficient experiences to patients and colleagues.