Senior Marketing Specialist

Job Category: Digital Marketing Specialist
Job Type: Full Time
Job Location: Frederick -MD

Wright Manufacturing

 

As our Senior Marketing Specialist, you will play a crucial role in executing our marketing strategies and managing day-to-day marketing operations. This position requires a versatile professional with excellent time management skills, a broad marketing skill set, and the ability to drive results across various channels while juggling multiple projects.

 

Key Responsibilities:

  • Design marketing materials including brochures, logos, and print advertisements
  • Plan and execute nationwide marketing campaigns on search and social media platforms including but not limited to Google, Meta, and LinkedIn
  • Manage and create content for social media accounts (Facebook, Instagram, LinkedIn, YouTube)
  • Engage with audience across social media platforms to build brand awareness and loyalty
  • Develop compelling copy for various marketing channels
  • Lead and execute brand development initiatives, ensuring consistent brand messaging and visual identity across all marketing channels and touchpoints
  • Assist in updating the company website, ensuring content relevance, user experience, and SEO optimization
  • Oversee photography and video editing projects. Ability to capture some in house photo and video assets
  • Assist in vendor relationships for outsourced services (e.g., print vendors, merchandise shops, marketing agencies)
  • Represent the company at industry trade shows, dealer trainings, and open houses. Will require up to 30% travel in order to attend these events.
  • Engage and communicate effectively with small business owner landscape companies that make up our customer base

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field
  • 5+ years of experience in marketing, with a focus on digital and social media marketing
  • Proficiency in graphic design software (e.g., Adobe Creative Suite)
  • Strong copywriting and content creation skills
  • Experience in planning and executing marketing campaigns across multiple channels
  • Knowledge of SEO and SEM principles
  • Familiarity with video editing and photography
  • Excellent project management, organizational, and time management skills
  • Proven ability to manage multiple projects simultaneously and meet deadlines
  • Excellent interpersonal and communication skills, with the ability to engage effectively with small business owners and industry professionals
  • Experience in the outdoor power equipment industry is a plus

This position offers an exciting opportunity for a seasoned marketing professional to make a significant impact on our brand’s growth and transition into a departmental leadership role as our marketing team expands.

 

Wright Manufacturing is proud to offer our Senior Marketing Specialist the following benefits:

  • Medical, Dental and Vision Insurance
  • Company Paid Life Insurance and long-term disability
  • Health Savings Accounts/Flexible Spending Accounts/Dependent Care Savings Accounts
  • 401(k) with a company match of up to 4% of your contribution with full vesting upon eligibility
  • 80 hours of Paid Time Off
  • 40 hours of sick leave
  • 8 PAID Holidays
  • Voluntary Short-term Disability and Supplemental Life Insurance

All candidates must be eligible to work in the United States and pass a pre-employment drug screen.

 

Apply Now