Senior Marketing Strategist

Job Category: Digital Marketing Strategist
Job Type: Full Time
Job Location: Somerville - MA

Mass General Brigham

The Senior Performance Marketing Strategist is an experienced marketing analytics professional who works independently to perform complex data analyses and derive insights that drive MGB marketing and communications strategies and initiatives. They are an analytical thinker who is passionate about using data to tell an insight-driven story and who can distill and communicate complex concepts to a variety of audiences.

The Senior Performance Marketing Strategist is also a strong team player who forms collaborative relationships with marketing areas across the MGB system and with individual hospital teams to achieve business objectives.

The Senior Performance Marketing Strategist’s scope of work includes strategy-driving data investigation and analysis; development of campaign measurement strategies, particularly as it relates to marketing ROI; and development of regular ROI reports showing the direct financial and business impact of marketing activities.

The Senior Performance Marketing Strategist serves as a data/analytics partner to their peers in marketing and communications; ensures others have a solid understanding of the financial impact of performance of marketing activities; derives insights from data and informs marketing activities from start to finish.

Principal Duties And Responsibilities

  • Organize qualitative and quantitative clinical, financial and market data from multiple sources (e.g., EPSi, Sg2, HDI, etc.) to synthesize results into meaningful reports and enhance marketing strategy and operations. Individual is responsible for quality assurance of data, quality control of outputs, and adherence to MGB compliance standards. She/he/they will become an expert on the relationship between the Epic patient record and how it flows through our data resources, and influences our analytic outputs.
  • Partner with marketing and communications teams and other system teams/leaders to synthesize and leverage business data that informs the development of marketing strategies.
    • Lead financial/business analyses to identify priority programs, conditions, procedures to focus investment of marketing resources and paid media.
    • Analyze, interpret and communicate healthcare market conditions, market share, geographies and forecasts to identify growth opportunities and inform marketing approach
  • Lead the development and ongoing evolution of Marketing ROI reports, methodologies and predictive modeling strategy.
    • Using marketing and business data sets, create regular marketing ROI reports for all active marketing campaigns. Outputs will include data tables and visualizations.
    • Collaborate with MarCom colleagues to derive marketing strategy implications from campaign/margin reporting – channels, trends, growth, opportunity – to maximize impact of marketing investments.
    • Create custom measurement strategies that demonstrate campaign impact and effectiveness, including data modeling and projections where necessary.
    • Consult and participate in building a marketing technology infrastructure that leverages data and analytics to report on both upstream and downstream metrics
    • Partner closely with MGB Business Planning and other MGB departments to liaise on system market, financial data and measurement initiatives, ensuring information and learnings are seamlessly shared and leveraged
  • Partner with MGB Marcom and other MGB departments to evaluate annual US News Rankings and methodology
    • Analyze annual hospital and service line rankings in relation to previous years
    • Self-educate and identify the YoY changes in ranking methodology that may have impacted rankings
    • Create modeling scenarios that assist in driving marketing strategy decisions for US News campaign efforts
  • Serve as an expert in the various data sources available across the system, including which data sets would be most helpful in informing strategy for a specific campaign or initiative
  • Use/s the Mass General Brigham values to govern decisions, actions and behaviors. These values guide how we get our work done: Patients, Affordability, Accountability & Service Commitment, Decisiveness, Innovation & Thoughtful Risk; and how we treat each other: Diversity & Inclusion, Integrity & Respect, Learning, Continuous Improvement & Personal Growth, Teamwork & Collaboration
  • Other ad-hoc duties as assigned

Qualifications

  • 5+ years’ experience in marketing analytics, market analysis, or resource/business planning, preferably in a healthcare setting .
  • B.A. or B.S. required.
  • Expert knowledge of data tools and systems; willingness to learn new systems

Skills/Abilities/Competencies

  • Comprehensive understanding of marketing strategies, channels, measurement methodologies and processes.
  • Exceptional analytical skills – ability to generate actionable insight from raw data.
  • Understands enterprise strategy and goals and drives data analyses to meet objectives
  • Outcomes-driven with the ability to ensure consistent execution
  • Outstanding presentation skills; ability to distill complex subjects into simplified concepts for audiences of all levels.
  • Demonstrates strong judgment and clear decision making.
  • Proven ability to prioritize and balance multiple projects simultaneously within set timeframes.
  • Ability to bring together teams of diverse personalities, backgrounds, skills and levels within and external to the organization to drive toward common goals.
  • Possess strong interpersonal skills to effectively communicate with cross functional teams
  • Strong problem-solving skills
  • Ability to effectively conduct meetings, both formal and informal
  • Requires minimal direction from leadership and possesses the ability to learn quickly

Working Conditions

  • Possible local travel to Mass General Brigham sites
  • While performing the duties of this job, the employee is frequently required to sit; talk; or hear; use hands to finger; handle; or feel; reach with hands and arms. The employee is occasionally required to stand; walk; and stoop; kneel; or crouch. The employee must frequently lift and/or move up to 5 pounds and occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision and depth perception.
  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Normal office working conditions. The noise level in the work environment is quiet to moderate.

 

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