Senior Product Marketing Manager

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: Atlanta - GA

Stenn

 

Stenn is one of the leading FinTechs in Europe and a category leader in the verticals and markets it operates in. Founded in 2015, Stenn’s purpose is to connect international SMEs to the global financial system, helping to bridge a reported $3.6 trillion (USD) financing gap through a fast, simple online platform. To date, Stenn has enabled over $18 billion (USD) of finance to SMEs in 3 verticals and 4 markets, with capital provided by several blue-chip banks and institutional fund managers across the globe.

Rapid expansion continues at Stenn, as under-served SMEs seek financing solutions to manage significant macroeconomic and supply chain disruption; and this follows our $50 million Series A fundraise in 2022, valuing Stenn at $900 million.

Our HQ is in London with employees across the globe, including the USA, Europe and China. We are made up of diverse, highly skilled professionals who work in an innovative way to develop and drive our business further. Our people are empowered to work autonomously through a trusting leadership style which encourages learning.

The Role:

We’re seeking a talented B2B Senior Product Marketing Manager with a passion for fintech and financial products that help ambitious SMEs to grow quickly. The ideal candidate will have experience in a similar-sized, scale-up business and a desire to develop deep expertise in our markets, customers, and products.

As the first Stenn product marketer in the U.S., you will support our regional go-to-market (GTM) teams and drive strategic initiatives to accelerate Stenn’s growth in the financing solution market.

Responsibilities:

  • Product Positioning and Messaging: Craft compelling value propositions and key messaging frameworks, tailored to the U.S, ensuring consistent communication across all channels.
  • Market strategy: Working closely with our Customer Success, Marketing and Data team, help with market research to understand customer needs and help with developing comprehensive GTM strategies for revenue-based financing and wider solutions.
  • Launch Strategy: Develop and execute comprehensive product launch plans for finance products, ensuring alignment with overall business objectives and market needs.
  • Content and Campaign development: Oversee the creation of high-quality content and management of multi-channel marketing campaigns to generate leads and drive Stenn’s brand awareness in the U.S and globally.
  • Sales Enablement: Working closely with our sales enablement team. Develop sales collateral, providing training and support to our sales teams, ensuring they have the tools needed to effectively sell finance solutions.
  • Market Insights and Competitive Intelligence: Working with Customer Experience and our GTM teams, gather and analyze customer feedback and data points. Proactively track competitor movements in the region to help refine market and product strategies.
  • Localized Marketing and Leadership: Adapt global strategies to fit the U.S market, work closely to support field and content marketing, and foster a positive team environment.

Qualifications:

  • Product Marketing experience: Experience in B2B SME product marketing to founders/CEOs and senior financial professionals in the U.S, particularly in the eCommerce and SaaS industry, with proven examples of success. Ideally a minimum of 2 years experience.
  • Industry experience: Ideally, have good knowledge and/or working experience of revenue-based financing and trade finance solutions. At a minimum, possess the ability and desire to learn quickly.
  • Regional experience: The ability to be a key contributor to the delivery of our marketing strategy in the U.S and its impact globally. Being the ‘voice of product and customers’ to help shape deliverables for success.
  • Launch experience: Played a key role in managing and delivering supporting content in regards to product launches, know how to get things done, measure success and drive execution.
  • Product experience: Worked closely with product management to define use cases, value propositions, associated packaging and pricing.
  • Fintech experience: An understanding of the complex sales and buyer journeys in relation to finance and Fintech platforms. Preferably with experience in product-led growth.
  • Education: Bachelor’s degree in Marketing, Business Administration, Economics, or related field. MBA or advanced qualifications in product marketing preferred.

 

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