Senior Product Marketing Manager

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: Richmond - VA

Omada

 

Are you a passionate Product Marketing Manager working in Identity and Access Management with a deep understanding of the US market?

 

We have a unique opportunity for you to join our innovative marketing team at Omada. Reporting directly to the CMO, you’ll be at the forefront of driving our product messaging, positioning, and go-to-market programs. Your role will be crucial in positioning Omada as the leading SaaS solution for Identity Governance among security and IT leaders, particularly in the US market. We’re specifically looking for someone located on the East Coast to collaborate effectively with our teams and stakeholders.

 

The ideal candidate will have expertise in all areas of product marketing, including product positioning, the buyer’s journey, customer and competitive intelligence, and sales enablement. You need to have worked in the IAM space to be considered for the role and anyone currently managing an IGA product is of high interest. Experience in building scalable enablement content, supporting complex deal cycles, and driving cross-functional alignment is essential. Strong presentation skills, executive presence, and the ability to navigate different cultures are a must. Experience with analyst relations and PR is a plus.

 

Why Omada?

 

Omada is a fast-growing global cybersecurity software company with offices in six countries and headquartered in Copenhagen, Denmark. We are a Gartner Magic Quadrant leader in Identity Governance and Administration with one of the most advanced SaaS platforms in the industry. Our vision is to “secure the world’s identities”.

 

The demand for data protection and groundbreaking IT governance solutions is skyrocketing by the day. According to the analysts, IGA is a $10bn market opportunity. Discounting SME and non-target territories, Omada targets 30% of that opportunity that is growing at 18% CAGR. We’re investing in talent like you to keep our partners and their customers on the path to success. With our headquarters nestled in the heart of Copenhagen and a global presence spanning Central and Western Europe, as well as the United States, we’re here to make a lasting impact on businesses worldwide through cutting-edge IT solutions.

 

What you’ll do

  • Build messaging for Omada’s IGA solution, including delivering unique differentiators:
  • Working with our Integrated Campaigns Director to position Omada’s solutions across multiple audiences, events, and channels.
  • Content:
  • Lead product launches (messaging, assets, timing, communication strategy, etc)
  • Drive the development of product-related web pages, articles & communications.
  • Drive content strategy and create product materials ranging from sales presentations, to webinars, to solution guides, and more.
  • Competitive Intelligence and Sales Enablement:
  • Own competitive intelligence and sales enablement internally by being an expert on market trends and the competitive landscape in the Identity Governance and Administration market.
  • Analyst Relations:
  • Own the AR function, yearly strategy, and planning.
  • Own relationship with analyst groups including Gartner, Forrester, Kuppinger Cole, IDC, etc.
  • Own building messaging for all briefing sessions.
  • Own participation in any analyst report and project manage resources needed to complete questionnaires, messaging and briefings.

YOUR PROFILE

  • Knowledge of Identity and Access Management, Identity Governance, Privileged Access Management, Identity Security, or related field is a must.
  • 5-10 years ideally in a product marketing role, or equivalent experience within cybersecurity, preferably identity-related.
  • Success in driving a consistent position and messaging within this space.
  • Experience launching products into new categories and industries & managing end-to-end product launches.
  • Proven track record in leading Analyst Relations.
  • Experience with & passion for the Security space.
  • Experience with various industry regulations and compliance frameworks
  • Self-starter with strong communication and presentation skills.
  • Excellent writing ability, including the ability to communicate technical concepts.
  • Strong presentation skills.
  • Enthusiasm for a fast-growing, fast-changing environment.
  • The ability to own projects from start to finish.
  • Technically savvy.

WHAT WE OFFER

  • Competitive salary & benefits
  • Support for your ongoing growth & development
  • Team-building activities
  • Great work environment
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