Upland Software

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. Our operating model has always supported remote work—and as we keep growing and evolving our workplace, that won’t change. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

Opportunity Summary:

Upland Qvidian is seeking a dynamic and experienced Senior Product Marketing Manager to join our team. In this pivotal role, you will drive the strategy and execution of marketing initiatives for our growth products. You will leverage your deep understanding of market dynamics, customer needs, and competitive landscapes to position our offerings effectively and enhance our market presence.

As a key member of the marketing team, you will collaborate with cross-functional partners, including product management, sales, and customer support, to develop go-to-market strategies and launch new products. Your ability to analyze market data and translate insights into actionable marketing plans will be essential in maximizing product adoption and revenue growth.

Primary Responsibilities:

• Market Research: Conduct in-depth market analysis to understand customer needs, market trends, and competitive landscape.
• Product Positioning: Develop and communicate a clear value proposition and positioning for products.
• Go-to-Market Strategy: Plan and execute product launches, ensuring alignment with sales, marketing, and product teams.
• Content Development: Create compelling marketing materials, including product descriptions, sales tools, and collateral.
• Cross-Functional Collaboration: Work closely with product management, sales, and engineering teams to align on product features and messaging.
• Performance Analysis: Monitor and analyze the performance of marketing and sales initiatives, adjusting strategies based on data-driven insights.
• Customer Engagement: Engage with customers and other key stakeholders to gather feedback and refine product offerings.

Requirements:

• Education: Bachelor’s degree in marketing, business, or a related field; MBA is often preferred.
• Experience: 5-10 years of experience in product marketing or a related role, preferably in a similar industry (B2B Software).
• Industry Knowledge: Strong understanding of the specific industry and market dynamics relevant to the products being marketed.

Desired Skills:

• Analytical Skills: Ability to analyze market data and derive actionable insights.
• Communication: Excellent written and verbal communication skills for creating persuasive messaging.
• Project Management: Strong organizational skills to manage multiple projects and deadlines.
• Creativity: Innovative thinking for developing unique marketing strategies.
• Technical Proficiency: Familiarity with marketing automation tools and analytics platforms.
• Leadership: Ability to lead cross-functional teams and influence stakeholders.