MeridianLink

The Sr. Product Marketing Manager is responsible for driving initiatives that shorten the sales cycle through enhanced brand awareness and compelling storytelling. This includes developing educational materials, clearly articulating MeridianLink’s unique value proposition, and effectively targeting key audiences.

Responsibilities also encompass designing and implementing internal and external communication strategies, conducting market research for new products, establishing development timelines, influencing pricing and packaging decisions, and guiding sales teams. A key focus will be creating customer-facing messaging that effectively communicates product benefits and features, alongside producing impactful customer case studies to demonstrate product value.

Responsibilities

• Work on projects that create a lasting impact on the company.
• Act as a developer and leader in educating teams on departmental and company policies and techniques.
• Conduct market research on new products, establish development timelines, influence pricing and packaging, guide sales teams, and create effective messaging and market positioning.
• Articulate outbound tasks necessary to clearly communicate the benefits of product features and translate them into customer-facing messaging.
• Assist sales teams by providing essential knowledge and tools for success, developing customer-facing presentations, updating the website, and outlining marketing programs for demand generation.
• Lead product demonstrations at trade shows and webinars, delivering engaging presentations to customers and prospects, while also creating impactful marketing collateral.

Qualifications: Knowledge, Skills, and Abilities

• Excellent verbal and written communication skills
• Bachelor’s degree and 4-6 years of relevant experience
• Career-level professional within the subject area.
• Expected to be highly skilled and proficient in the subject area.