EverDriven
EverDriven is a rapidly growing, tech-enabled transportation management company, serving some of the most vulnerable children in our community. We exist to ensure that children with special needs receive safe, efficient, and cost- effective transportation to and from school. Our proprietary, best-in-class, technology solutions enable school districts and parents to easily plan, track and adjust each student’s trips, to and from school, and gives the student access to the educational experience they deserve. Every Trip. Every Day. If you’re someone who thrives in a mission forward, fast-paced, technology driven environment, we would love to talk to you about a fulfilling career at EverDriven.
Position Summary
EverDriven is looking for a Senior Product Marketing Manager to lead the strategic go-to-market efforts for our rapidly expanding suite of technology-enabled transportation solutions. In this high-impact role, you will own positioning, messaging, product launches, and cross-functional alignment across Product, Sales, and Marketing. You’ll play a critical role in accelerating adoption, retention, and growth across EverDriven’s partner districts and markets.
You are inspired by mission, a strategic thinker, a compelling storyteller, and a research-driven marketer who thrives in fast-paced environments and brings deep product marketing expertise, ideally in transportation or EdTech
Salary Range: $100,000 – $130,000/year, based on experience + bonus potential
Location – Greenwood Village, CO. Hybrid role – 3 days in the office and 2 days remote.
Responsibilities
- Own the end-to-end go-to-market (GTM) strategy for product and feature launches, ensuring alignment across Product, Sales, and Marketing
- Develop compelling product positioning, messaging, and value propositions based on deep customer and market insights
- Conduct competitive, market, and user research to inform positioning and support product development
- Collaborate with Product, Sales and Customer Success to develop enablement materials including pitch decks, battle cards, case studies, and ROI tools
- Partner with Demand Generation to craft campaigns that increase awareness, engagement, and product usage
- Build and maintain a feedback loop between the sales, operations and product teams to inform roadmap prioritization
- Track product adoption, usage, and retention metrics; use data to refine messaging and positioning
- Lead internal training for cross-functional teams to ensure consistent product narrative and market understanding
- Act as a thought leader by supporting customer communications, PR, and speaking engagements
Requirements
- 6+ years of experience in product marketing, with a strong preference for experience in B2B SaaS, transportation, or EdTech
- Proven track record of leading successful product launches and building positioning strategies
- Deep experience developing customer personas and value-based messaging frameworks
- Exceptional communication and storytelling skills with an eye for compelling content and narrative
- Experience working cross-functionally with Product, Sales, Customer Success, and Marketing teams
- Strong analytical and research skills with the ability to translate insights into action
- Bachelor’s degree required; MBA or related graduate degree is a plus
- Comfortable operating in a fast-paced, growth-stage environment
Preferred Qualifications
- Experience in K–12 education, school transportation, or SaaS
- Familiarity with customer lifecycle metrics including adoption, NPS, churn, and upsell
- Experience supporting public sector RFPs and B2B sales enablement
Benefits
- Medical, Dental, Vision insurance
- Virtual Doctor Visits with $0 Co-Pay
- Life Insurance (company paid)
- Short Term Disability Insurance (company paid)
- Long-Term Disability Insurance (company paid)
- Paid Time Off (PTO)
- Paid Holidays
- Paid Time to Volunteer
- Flex Spending Account (FSA)
- 401K Plan (with an awesome employer match!)
- Employee Assistance Program
- Employee Discounts Program