EarnIn

As Senior Social Media Manager, you will lead both the strategic direction and day-to-day tactical execution of EarnIn’s social media presence across platforms including Instagram, TikTok, YouTube, Reddit, LinkedIn, and emerging channels.

You’ll be responsible for developing and executing high-impact campaigns that drive engagement, community growth, and brand awareness across all EarnIn social media platforms. This includes driving EarnIn social media strategy, managing content calendars, posting schedules, community engagement, and paid and organic content budgets, as well as fulfillment of promotional activities. You’ll work closely with the marketing and communications teams to ideate and launch campaigns, develop benchmark metrics, and measure the performance of social media programs.

You’ll also partner with influencers and influential voices across platforms to extend the reach and resonance of EarnIn’s story, ensuring alignment with brand voice and goals. The ideal candidate is a creative, passionate, organized, and forward-thinking leader with a proven track record of audience development, social engagement, influencer collaboration, and campaign execution. You are deeply collaborative and creative, driven by a desire to build authentic community and amplify innovative, customer-loved products through compelling storytelling.

Responsibilities include developing comprehensive channel strategy, creating and managing content, developing KPI and reporting structures, co-marketing campaigns, driving channel growth and engagement, contributing to brand campaigns and partnerships, building and leading influencer programs, monitoring competitor activity and content trends, engaging authentically with communities, amplifying company news, daily community engagement, and leading reputation management efforts.

Requirements include 7+ years of professional experience in social media management for a consumer facing brand, direct experience managing multi-platform content and community engagement, deep understanding of channel-specific trends and best practices, experience working with agencies and creators, and expertise in social listening, content strategy, and campaign execution across DTC and B2B segments.