Aroma Joe’s Coffee

Aroma Joe’s is a leading and innovative Quick Service Restaurant (QSR) of handcrafted beverage chains that is headquartered in Scarborough, Maine. This rapidly growing brand currently has 128 locations along the east coast. Aroma Joe’s is a local destination for hand crafted coffee and espresso drinks, unique infused blends, signature AJ’s RUSH Energy Drinks and a variety of all-day food offerings. Aroma Joe’s serves positive energy in a friendly and upbeat environment by focusing daily on the customer, the community, and the cup.

The same passion and upbeat attitude can be found at our corporate offices. The Aroma Joe’s family is a group of hardworking and experienced professionals who are driven by the excitement of building our brand. Our team enjoys comprehensive employee benefits and company-sponsored social outings. Giving back to the community is a key part of our corporate culture and we participate in community and charitable events throughout the year with a focus on positively impacting people.

Position Overview

As the Social Media and Brand Ambassador Manager, you will lead the strategy, creative direction, execution and performance analysis for Aroma Joe’s social media and ambassador/influencer programs. Keep up to date on trends, analytics, and channel best practices. Identify, engage, and manage influencer relationships, lead impactful collaborations, and drive measurable results.

Key Responsibilities

• Further develop, refine and execute on the social media and influencer/ambassador strategy and amplification across paid and owned channels.
• Oversee content creation, publishing schedules, and community engagement across all social platforms (Instagram, TikTok, LinkedIn, Facebook, etc.).
• Monitor performance metrics, analyze data, and adjust strategies to optimize engagement, reach, and conversion.
• Identify emerging platforms, trends, and technologies.
• Oversee budgets, tools, and partnerships.
• Ensure internal alignment with overall strategy, messaging and creative.
• Work with third party agencies ensuring strategy, deliverables and measurable results.
• Identify, vet, and contract influencers/content creators.
• Track campaign performance, compile post-campaign reports, and provide recommendations.

Qualifications

• 5+ years of experience in social media marketing, including leadership roles.
• Proven track record of building and executing successful social media campaigns for CPG or QSR brands.
• Strong leadership, communication, and project management skills.
• Expertise in analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics, native platform insights).
• Ability to thrive in a fast-paced, collaborative environment.

Preferred Skills

• Experience with influencer partnerships and UGC strategies.
• Familiarity with SEO and content marketing best practices.
• Understanding of paid media buying and retargeting campaigns.