The Premier League

This exciting new role in our U.S. business will support on opportunities to grow and broaden the Premier League’s U.S. audience across multiple platforms and fan development efforts, resulting in stronger and deeper fan engagement.

The Premier League digital media and audience development team aim to drive significant growth in audience reach, engagement, breadth, and depth across an earned, operated, owned and direct set of audiences, while also dedicating particular focus to the three key strategic markets of the U.S., India and China.

Functionally, this role will report into the global Head of Fan Development, based in London, and the Managing Director – U.S. whilst also working closely with the rest of the global Digital Media team and across the broader business, to understand the Premier League’s opportunities for growth, and support on turning those opportunities into reality. This includes managing the delivery of the Premier League’s content and product offerings in the U.S., as well as overseeing our market-specific creator programmes.

The ideal candidate will have a content creation and delivery background and a strong affinity for sports. They should also have an excellent appreciation of the sports marketing, content and platform landscape, agency management expertise, and outstanding communication and teamwork skills.

The role

• Day to day management of our localised content and operated social media channels in the U.S., understanding the nuances of cultural context and exploring ways to continually enhance and grow this offer, including new distribution opportunities
• Day to day management of the Premier League’s efforts to reach and acquire new fans to the PL Media estate in U.S., both within and beyond sport, contributing to the targets for Premier League O&O channels both globally and locally
• Overseeing the developing creator programme in the U.S., reaching and engaging our target demographics through the right type of talent, ensuring the output is best-in-class and remaining true to our core brand and values
• Building and strengthening the Premier League’s relationships with social media platforms in the U.S., ensuring we’re working more collaboratively and benefiting from new product releases and advancements
• In collaboration with colleagues, support on influencer and talent management in order to ensure that we are taking a fan-led approach, particularly to attract younger audiences
• Scope and define additional localised content opportunities, and new collaboration opportunities, working with colleagues across other teams
• Co-ordinating the monthly reporting for our localised channels, ensuring clarity of objectives and KPIs across teams as we continuously test and iterate with our output
• Supporting colleagues with ongoing understanding, analysis and education of the Premier League’s operated channel audience in the U.S. to better shape strategies and initiatives
• Support the development and delivery of the Premier League’s Future Fans strategy, creating the right content and product opportunities to engage younger audiences in the market
• Support on key market activations and on ground opportunities from a content delivery perspective to nurture existing fans and reach new fans, including collaboration opportunities with clubs, broadcast licensees and brand partners

Requirements for the role

• Significant, demonstratable work experience in the sports content and marketing landscape at platform, agency, rightsholder, brand or related role
• Excellent experience creating, managing and delivering high-impact content in a variety of formats from short form to script-based storytelling in multiple formats
• Experience managing creator programmes and understanding and appreciation of rights requirements across rightsholders, broadcasters and UGC
• Excellent understanding of social media platforms, and their role in fan growth strategies
• Strong creative eye and appreciation for quality execution with an ability to think outside the box
• Experience working with insight, analytics and trends, including summarising reports
• Strong organisational skills with the ability to schedule and prioritise multiple work streams effectively
• A motivated, creative and organised individual with excellent interpersonal and communication skills
• Collaborative and open-minded team player with the confidence to deliver fair, constructive feedback to agencies
• Keen sports fan with a solid knowledge of the Premier League’s structure and context in the industry