Elix

Elix Social Media / Brand Marketing Manager

• Are you passionate about women’s empowerment, health and wellness?
• Do you desire to make a positive impact through storytelling, educational content and community building?
• Are you someone who thrives in a fast-paced environment where you can dream, create and learn something new every single day?

If so, then please join us in re-imagining the future of women’s health and chronic care with an East meets West, science meets holistic approach.

Launched in Q1 2020 with features in Forbes, Vogue, Buzzfeed, Women’s Health, Inc Magazine and 200+ other media, Elix is a femtech wellness startup on a mission to give women’s health the attention it deserves – harnessing ancient wisdom for the future of chronic care, beginning with menstrual and hormone health.

Elix is shattering the ‘glass ceiling’ of access to women’s holistic health solutions with clinically-proven and organic herbal formulations, health coaching, educational programming and so much more. By integrating modern science with Traditional Chinese Medicine, we deliver personalized support for hormonal imbalances that disrupt quality of life for millions in the U.S. alone.

We are seeking a social media guru, creative storyteller and digital marketer to own the brand’s social media strategy and support overall brand marketing initiatives. This role will be responsible for the creation and management of content and campaigns across all social channels to empower people to discover the healing potential of Traditional Chinese Medicine (TCM) and Eastern Wellness practices.

Some Challenges You’ll Tackle:

• Oversee content creation across all channels, including but not limited to organic social (Tiktok, Instagram, YouTube, Pinterest, etc), paid advertising, print, activations, educational events, etc.
• Continue to develop the visual identity as the brand grows, communicating it to freelancers and collaborators
• Assist in the creation of a holistic content strategy (in collaboration with the VP of Marketing and full marketing team) to engage our community across organic and paid channels, inspiring people to tune in to the signals of our bodies
• Collaborate cross-functionally and with external partners to identify opportunities for new social media campaigns based on Elix community member needs and questions; identify opportunity to launch new channels based on marketing strategy, priorities and ROI
• Spearhead the organic social strategy and process from ideation to execution for all Elix campaigns, incorporating current industry best practices
• Support the paid creative funnel, managing the full process from ideation to content creation. Collaborate with internal and external growth partners to ensure the most effective and branded content is being created for paid campaigns
• Mentor Elix’s Marketing Assistant, clearly outlining needs and communicating growth opportunities
• Oversee Elix’s Content Creator Program, project managing UGC creators across campaigns and developing content briefs that deliver upon program goals and KPIs.
• Develop a content approach that taps into community feedback and leans into Elix educational pillars while identifying on-brand content opportunities across organic channels
• Track, measure and report on ROI of organic social, influencer and paid efforts to guide future strategies that deliver upon marketing KPIs.
• Monitor community engagement across social media channels, raising key comments and DMs alongside insights to the larger team

The Ideal Candidate:

• Full-Funnel Channel Execution & Content-Led Growth – multi-channel fluency with strength in content/social, able to balance organic and paid strategies, and drive ROI through content-led growth
• Strategic Planning, Analytics & Performance Optimization – sharp focus on KPI setting, ROI analysis, and marketing analytics to guide decisions and optimizations
• Project Management, Collaboration & Leadership – ability to manage timelines, lead collaborators, prioritize effectively, and execute cross-functionally in a lean team environment
• Brand & Mission Alignment – strong alignment with Elix’s values and mission, startup adaptability, ownership mindset, feedback orientation, and enthusiasm for women’s health
• Has 4-5+ years of experience working in a relevant role at a brand, agency or media outlet known in the creative, media, consumer and/or wellness space
• Located in NYC Metro area and able to work in person 4-6 days a month