Social Media Content Creator

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: New York - NY

Razorfish

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people – with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

We’re looking for a Social Media Content Creator to join our 80+ person Social Strategy discipline within our fast-growing Consumer & Content Experience practice.

As a Social Content Creator, you will be crafting social-first content that resonates with diverse audiences and breaks through feeds across TikTok, Instagram, YouTube, Facebook and X for a major FinTech client.

You will work alongside social strategists, community managers and a creative director to mine trending hashtags, cultural moments and community responses – and generate content that places the brand into the conversation in relevant, engaging and timely ways.

If you have a deep understanding of social platforms, a knack for crafting trend-forward content, and the creativity to push boundaries while staying true to the brand’s voice – then this role is for you!

Note: targeting candidates with FinTech, Financial Services or B2B experience

Responsibilities

  • Trend Spotting & Ideation: Stay ahead of social trends and fintech topics, researching best-in-class examples, competitor content, and platform-native techniques. Translate these insights into actionable ideas for the client’s brands.
  • Content Development: Collaborate with the creative, social, and marketing teams to produce thumb-stopping content, prioritizing short-form video for TikTok, Instagram Reels, and Stories.
  • Pre-Production & Storyboarding: Create storyboards, shot lists, and pre-production materials to ensure alignment with brand objectives.
  • Video Creation & Editing: Capture, edit, and produce original video content. Contribute to all phases of production, including filming, editing, color correction, and sound design.
  • Creative Execution: Define and develop branded style templates for social media assets, ensuring a cohesive look across all platforms.
  • On-Camera Hosting: Be comfortable stepping in front of the camera as a brand personality, leading interactive or trend-based content with energy and enthusiasm.
  • Innovative Thinking: Drive out-of-the-box ideas to keep the content fresh, relatable, and shareable, focusing on fintech innovation and user value.

Qualifications

  • Content Expertise: Proven experience in photography, videography, and editing, with a strong understanding of visual storytelling.
  • Platform Savvy: In-depth knowledge of TikTok, Instagram, Facebook, and YouTube content strategies and styles, with a focus on short-form video. You are someone who lives on the For You Page and loves creating content that engages, entertains, and inspires.
  • Creative Tools Mastery: Expertise in editing tools (e.g., Adobe Premiere, Final Cut Pro, CapCut) and familiarity with production equipment (e.g., ring lights, tripods, backdrops).
  • Visual Mindset: Strong understanding of composition, lighting, angles, and other creative fundamentals.
  • Communication Skills: Excellent verbal and written communication skills to clearly articulate creative direction and workflows.
  • Fintech Knowledge: Familiarity with fintech products, trends, and consumer behaviors is a plus, enabling content that connects with the client’s audience.
  • Time Management: Ability to juggle multiple tasks, meet tight deadlines, and adapt quickly in a fast-paced environment.
  • Innovative Spirit: A passion for creating boundary-pushing, trend-setting content that resonates with today’s digital audience

Requirements:

  • 3-5+ years of experience working in social marketing in a creator or publishing role for a well-known brand or within an agency, as a guide
  • Expert understanding of all major social platforms, their formats and their features – especially TikTok and Instagram
  • Proven experience making social-first content and video
  • Experience publishing content flawlessly and managing complex content calendars
  • Ability to create post copy that is SEO optimized and will grab people’s attention in the feeds
  • Ability to use insights and data to inform content planning, content mix and post timing
  • Strong video editing skills including expertise in Adobe Premiere Pro, Final Cut Pro and CapCut
  • Strong graphic design skills including expertise in Adobe Creative Suite

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $72,500 – $97,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. 

 

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