Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact.
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
About You
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include:
Are you a creative powerhouse with a passion for social media and storytelling? This Social Content Creator will help shape the voice of beloved, iconic brands through bold, trend-setting content!
The KCNA Social Media team is seeking a highly creative and trend-savvy Social Content Creator to join our team. This role is ideal for someone who lives and breathes social media, has a sharp eye for design and video editing, and thrives in a fast-paced, collaborative environment. You’ll be responsible for producing engaging, platform-native content (a mix of videography, photography, and static graphic design), while also supporting the sourcing of UGC, EGC, and other partner-produced content. Your work will directly influence how consumers experience and engage with our brands, helping to build community and drive cultural relevance.
The Social Content Creator will bring to life the KCNA social media approach of assigned brands by generating best-in-class social content with efficiency and excellence. You’ll collaborate with cross-functional teams and agency partners, gaining exposure to integrated marketing strategies and the latest in digital innovation, as well as internal department teams to support their respective missions, ensuring consistency in voice and cultivating a strong social brand.
- Create thumb-stopping content that resonates with diverse audiences across platforms like Instagram, TikTok, and Facebook, including but not limited to shooting original videos and taking photos
- Design static graphics, produce short-form videos, and capture photos using brand guidelines and current trends
- Write copy for post captions & supplement proactive engagement responsibilities of the Community Management team
- Collaborate with internal teams and agency partners to align content with brand strategy and campaign goals
- Stay ahead of social trends, platform updates, and emerging formats to inform content strategy, including Generative AI and AI-assisted content production
- Expected to be willing to appear on camera within produced content
- Partner with appropriate members of social media team to implement performance insights & opportunities for content optimization
- Co-develop concept briefs with Social Creative Strategist targeting relevant audience cohorts & communities
To succeed in this role, you will need the following qualifications:
- Bachelor’s degree in marketing, communications, design, or a related field preferred
- 2+ years of experience in social media content creation
- Experience in community management is a plus
- Strong graphic design, videography, photography, and video editing skills (Adobe Creative Suite, Canva, CapCut, etc.)
- Please be prepared to provide a portfolio showcasing your best design work or standout social content that demonstrates your creative impact
- Deep understanding of social media platforms, trends, and best practices
- Experience with social media management tools (Sprinklr preferred)
- Excellent copywriting and communication skills
- Bilingual in Spanish is a plus