Social Media Content Creator

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: New York - NY

New York City Police Department

The mission of the New York City Police Department is to enhance the quality of life in New York City by working in partnership with the community to enforce the law, preserve peace, protect the people, reduce fear, and maintain order. The NYPD strives to foster a safe and fair city by incorporating Neighborhood Policing into all facets of Department operations, and solve the problems that create crime and disorder through an interdependent relationship between the people and its police, and by pioneering strategic innovation.

The office of the Deputy Commissioner, Public Information in the New York Police Department is seeking two candidates to serve as Social Media Content Creators to develop and share engaging content on social platforms to inform and educate the public.

Job Duties

Create a variety of content formats, including blog posts, social media posts, videos, graphics, and more to interact with community members, address concerns, foster positive relationships, and share important information, such as crime alerts, safety tips, and community events. Work with graphic and videography staff to provide specifications for the creation of animations, video and images to utilize on social media and intranet/internet sites using various formats to connect with followers and build a community around the New York Police Department.

Applicants should understand the nuances of different social media platforms and tailor content accordingly; focus on creating content that encourages interaction and engagement with the public to promote the Department’s image, highlight positive stories, and build goodwill with the community; and keep up with current trends and incorporate them into content.

Additional Information

  • Candidates must be permanent in the Associate Public Information Specialist title.

NOTE: This position is open to qualified persons with a disability who are eligible for the 55-a program. Please indicate in your cover letter that you would like to be considered for the position under the 55-a program.

In compliance with Federal Law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

The City of New York offers a comprehensive benefits package including health insurance for the employee and his or her spouse or domestic partner and unemancipated children under age 26, union benefits such as dental and vision coverage, paid annual leave and sick leave, paid holidays, a pension, and optional savings and pre-tax programs such as Deferred Compensation, IRA, and a flexible spending account.

ASSOCIATE PUBLIC INFORMATION – 60816

Minimum Qualifications

Qualification Requirements

  • A master’s degree in journalism or public relations from an accredited college; or
  • A baccalaureate degree from an accredited college and one year of full-time satisfactory experience in public relations, journalism or advertising; or
  • An associate degree or completion of 60 credits from an accredited college and two years of full-time satisfactory experience in public relations, journalism or advertising; or
  • Education and/or experience equivalent to “1”, “2” or “3” above. However, all candidates must have at least 60 credits from an accredited college.

For Assignment Level II

To be eligible for placement in Assignment Level II, individuals must have, after meeting the minimum requirements described above for Assignment Level I, at least one additional year of the full-time experience in public relations, journalism, or advertising.

Preferred Skills

Preferred Skills Prefer candidates with at least three years’ of full-time experience as a social media content creator and very strong writing skills. Government experience preferred, but not required.

55a Program

This position is also open to qualified persons with a disability who are eligible for the 55-a Program. Please indicate at the top of your resume and cover letter that you would like to be considered for the position through the 55-a Program.

Residency Requirement

New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.