Social Media Coordinator

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: El Paso - TX
ASM Global logo

ASM Global

The Social Media Coordinator is a full-time position responsible for developing and implementing the social media strategy for Destination El Paso, with direction from the Branding & Communications Manager and the Director of Marketing & Communications. This role focuses on increasing the online presence and improving marketing and sales efforts for Destination El Paso’s (DEP) three branded divisions: Visit El Paso, El Paso Live, and El Paso Water Parks. This is an in-person role with an emphasis on covering events during non-traditional work hours, including evenings and weekends.

Job Duties And Responsibilities

  • Content Creation & Curation: Create compelling and visually appealing social media content (images, videos, GIFs, etc.) that aligns with the brand identity of each DEP unit.
  • Community Management: Actively engage with followers across social media platforms, respond to comments and inquiries promptly, and foster a positive online community.
  • Social Media Strategy: Develop and execute social media campaigns across various platforms to promote upcoming events, special offers, and highlight unique aspects of each DEP unit.
  • Analytics & Reporting: Monitor social media metrics and provide regular reports on performance, engagement, reach, and ROI.
  • Trend Monitoring: Stay abreast of the latest social media trends and identify opportunities to innovate and enhance our social media presence.
  • Collaboration: Work closely with Visit El Paso, El Paso Live, and El Paso Water Parks teams to ensure social media efforts are aligned with overall marketing strategies.
  • Live Social Media Coverage: Provide real-time social media updates and coverage during events, showcasing highlights and engaging with attendees online.
  • Influencer Strategy: Assist in the development and management of social media marketing and influencer marketing strategy.

Job Requirements And Qualifications

  • Education: Bachelor’s degree in Marketing, Communications, or related field preferred.
  • Experience: 1-3 years of experience managing social media for a brand or organization, preferably in the travel, hospitality, or entertainment industries.
  • Skills:
  • Excellent written and verbal communication skills
  • Strong understanding of major social media platforms (Facebook, Instagram, Twitter, TikTok, etc.)
  • Proficiency in social media scheduling and analytics tools (Sprout Social)
  • Proficiency with video and photo editing tools, digital media formats, and HTML
  • Creativity and ability to develop engaging content
  • Passion for destination, event, and venue marketing
  • Ability to work independently and as part of a team
  • Excellent time-management and organizational skills
  • Additional Information
  • This role will require occasional work on evenings and weekends, especially during major events.
  • Knowledge of graphic design software (Adobe Photoshop, Canva) is desirable.

 

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