Social Media Coordinator

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: Macon - GA

Visit Macon

The Social Media Coordinator is responsible for developing, maintaining and/or implementing content through Visit Macon’s social platforms and those of Visit Macon’s brands. The Coordinator will work to engage, retain and grow followers on social media platforms and convert them into visitors. 

Responsibilities

  • Assist in the development of a content calendar and strategy to reach target audiences
  • Attend events, visit attractions/businesses to develop content that builds the organization’s social media content library
  • Work with outside content providers to generate additional content that enhances the content calendar
  • Collaborate with influencers and industry experts to produce relevant content
  • Assist other departments to develop creative content to showcase all of Macon’s market segments
  • Develop relationships within the community to ensure that Visit Macon is aware of all that is occurring in the community
  • Assist in development of overall brand ‘voice’ and persona of Visit Macon on social media and digital platforms working closely with the Marketing & Management Team of Visit Macon
  • Construct written & content-based posts across all social media channels on behalf of Visit Macon
  • Closely monitor and respond accordingly to messages and engagements on behalf of Visit Macon
  • Use social networks to generate engagement, traffic to VisitMacon.org and partner sites, as well as paid advertising in key markets
  • Explore and evaluate new social media platforms to determine value and fit for Visit Macon marketing efforts
  • Provide tracking, conversion information and monthly reporting from social channels
  • Assist partner organizations and events to help create content, generate a larger social profile and increase visitation and visibility
  • Work with other members of the marketing department to create content; i.e. graphics, video, and other digital assets
  • Work with other members of the marketing department, Visit Macon staff and guest writers to develop content for the Visit Macon blog or any efforts to drive traffic and meet marketing goals
  • Maintain a cohesive working relationship with other personnel to ensure a unified and effective promotional effort
  • Perform any other appropriate duties as assigned by the President & CEO and/or Director of Marketing.

Qualifications

  • Bachelor’s degree or relevant experience in marketing, graphic design, multi-media or relevant field.
  • Proven work experience managing digital technology, content creation and social media programs, including analytics.
  • Experience with photography, video production/editing and graphics
  • Portfolio of graphic design and/or video content

Must possess the following skills to be successful in this position:

  • Excellent Oral and Written Communication Skills
  • Outgoing personality
  • Deep Knowledge of Social Media Marketing
  • Highest Ethical Standards
  • Planning and Organizing
  • Time Management
  • Interpersonal Skills
  • Ability to manage multiple tasks and projects simultaneously

 

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