Social Media Coordinator 

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: Fairhope - AL
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Brandvoice

PURPOSE – Barnhart is built on a strong foundation of serving others. The fruit of our labor is used to grow the company, care for our employees, and serve those in our communities and around the world.

MINDS OVER MATTER – Barnhart has built a nationwide reputation for solving problems. We specialize in the lifting, heavy-rigging, and heavy transport of major components used in American industry.

NETWORK – Barnhart has built teams that form one of our industry’s strongest networks of talent and resources with over 60 branch locations across the U.S. working together to serve our customers. This growing network offers our team members constant opportunity for career growth and professional development.

CULTURE – Barnhart has a strong team culture — the “One TEAM.” We are looking for smart, hard-working people who strive for excellence in their work and appreciate collaboration. Join a team that values Safety, Servant Leadership, Quality Service, Innovation, Continuous Improvement, Fairness, and Profit with a Purpose.

Job Description: The Social Media and Digital Platform Coordinator will support the Barnhart Marketing team by posting and optimizing content and interactions across all major social media platforms. The ideal candidate will be a proactive, self-driven professional with 2-3 years of relevant experience, a passion for digital marketing, and a keen ability to think critically while working both independently and collaboratively within a team. This role involves monitoring market and competitor social media trends, collaborating with internal and external stakeholders, and helping to ensure the successful execution of digital marketing strategies.

Responsibilities

  • Social Media Management:
    • Assist in managing Barnhart’s presence on Instagram, Facebook, LinkedIn, Google My Business, X (formerly Twitter), TikTok, and YouTube.
    • Monitor and track media, market, and competitor trends.
    • Collaborate with regional marketing reps, content coordinators, and internal communications teams to create and post engaging content.
    • Develop, design, and create engaging multimedia content, including graphics, video shorts, and other digital assets, tailored for each platform.
    • Work closely with external design agencies responsible for content creation such as announcements, promotions, acquisitions, and equipment features.
    • Identify opportunities for improvement and emerging trends across social media platforms.
    • Monitor customer interactions and competitor activity to inform strategy.
  • Website and Google Management:
    • Oversee the maintenance and continuous updating of branch pages on the website, ensuring alignment with current design and SEO best practices.
    • Assist in monitoring SEO rankings and managing PPC campaigns.
    • Respond to customer reviews on Google, ensuring timely and thoughtful engagement.
    • Support the Customer Feedback program by processing feedback and utilizing testimonials in marketing and sales efforts.

Preferred Qualifications

  • Experience: 2-3 years in a similar role, with demonstrated expertise in social media management, digital marketing, and content creation.
  • Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
  • Technical Skills:
    • Proficiency in social media platforms: Instagram, Facebook, LinkedIn, Google My Business, X, TikTok, and YouTube.
    • Expertise in video editing and graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva.
    • Strong understanding of SEO principles, PPC campaign management, and Google Analytics.
    • Familiarity with website content management systems (CMS) for website updates and maintenance.
  • Soft Skills:
    • Critical thinker with the ability to analyze trends and data.
    • Excellent communication and collaboration skills.
    • Ability to work independently while maintaining alignment with team goals.
    • Strong organizational skills and attention to detail.
  • Other Skills:
    • Ability to monitor market and competitor trends and suggest actionable strategies.
    • Familiarity with customer feedback processing and testimonial management.
    • Proven ability to work in fast-paced environments and handle multiple priorities.

 

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