Job Summary:
Creates and coordinates content for corporate social media, supporting strategic goals and objectives.
Primary Job Responsibilities:
- Creates, edits and publishes engaging multimedia content tailored for each social media platform.
- Collaborates with internal teams, including marketing, design, video, corporate citizenship, sales, and human resources to source content and ensure consistent messaging and voice across channels.
- Develops and manages content calendars.
- Establishes relationships/networks of industry professionals or influencers.
- Monitors conversations, responds to inquiries and maintains a positive brand presence.
- Tracks and analyzes content, and reports on key performance metrics to measure engagement, reach and growth.
- Coordinates social media advertising purchases.
- Monitors social media trends, brainstorms and tests new content ideas that align with trends and department goals.
- Assists with special projects as needed.
Perform other related assigned duties as necessary to complete the Primary Job Responsibilities as described above.
Minimum Requirements:
Position requires a bachelor’s degree in journalism, public relations, communications, marketing or related field and one year of experience creating corporate social media content and managing relevant platforms. Will accept a suitable combination of education and experience.
Position requires strong knowledge of social media platforms and a creative mindset with an interest in storytelling, familiarity with content creation tools such as Canva, Adobe Creative Suite, etc., and excellent communication and analytical skills. Position also requires schedule and travel flexibility.