Both Hands

About Us: Both Hands helps adoptive families and volunteer groups organize service projects for widows while raising funds for adoptions and orphan causes. Similar to a 5k race, a family or group gathers a team of volunteers who raise sponsorship for their day of service with the funds raised going towards adoption expenses or adoption grants. Over 1,428 Both Hands projects across 45 states have raised $20.9 million for adoption costs, and counting! If you want to make a lasting impact and see your work as more than just a job, this position is for you.

Role Overview: As a full-time Social Media & Graphic Design Manager, you will partner with our communications team to develop and execute a dynamic and effective social media strategy while also creating visually engaging content. Reporting to the Communications Director, this role will involve crafting compelling social media posts, overseeing and executing social media campaigns, and applying your graphic design expertise to create visually cohesive assets across multiple platforms.

Key Responsibilities:

Initial Social Strategy Development:

• Collaborate with the team to define and refine our social media strategy, focusing on engagement, growth, and thought leadership. Our ultimate goal is to increase the number of Both Hands projects.

Content Creation and Management:

• Develop a social media calendar.
• Create compelling and visually appealing content tailored to our audience.
• Draft ghostwritten articles for LinkedIn on thought leadership topics related to adoption fundraising.

Advertising:

• Design and manage Meta Ads, ensuring effective targeting and performance.

Reporting and Analysis:

• Provide monthly reports on social media metrics and data analysis to track performance and guide strategy adjustments.

Assist with Website and Fundraising Materials:

• Assist the Both Hands Project Manager weekly in uploading web pages for family and group projects.
• Design and update fundraising letters on a weekly basis to ensure they are visually appealing, effective, and ready to send to families and groups completing Both Hands projects.

Conference & Event Materials:

• Conduct an audit of existing conference materials with the team, evaluating their effectiveness and alignment with Both Hands’ brand and messaging.
• Help redesign and update materials as deemed appropriate to ensure they are visually engaging, consistent with brand guidelines, and effectively communicate the Both Hands mission.

Miscellaneous Marketing Tasks:

• Assist with various marketing tasks as needed, including writing newsletters, creating presentation slides, and more. You’ll be part of a super collaborative team, so this is a great opportunity to contribute your ideas and skills to a range of projects that support our mission. Trust us, you won’t get bored.

Qualifications:

• Proven experience in social media management and graphic design, with a strong portfolio showcasing your work.
• Creativity, a winning drive, entrepreneurial spirit, and a Christ-like attitude is key.
• Proficiency in using Google Suite, Canva, Adobe Creative Suite, Slack, Monday.com, and Buffer (or other social media posting and analytics tools).
• Attention to detail and organization is critical. The ability to ensure brand alignment and consistency across all digital platforms, campaigns, and content is key to success in this role.
• Formal graphic design training or education is not required, but will be considered a plus.
• Experience with Meta Ads and social media analytics tools.
• Excellent writing and communication skills, with the ability to create engaging and persuasive content.
• A lifestyle consistent with a thriving Christian faith that is in agreement with Both Hands’ statement of faith.