Social Media Manager

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: Chicago - IL

Walker Sands

Walker Sands is an outcome-based B2B marketing agency with in-house capabilities spanning insights, strategy, branding, creative and media, including public relations, paid, search and social. The firm’s outcome-based approach delivers on objectives related to position, growth, reputation and engagement for 100+ B2B brands around the world. A 10-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B marketing agencies in the world, with offices in Chicago, Seattle and Boston.

To help enable our continued growth, we are looking for a mid-level Social Media Manager to join our growing creative social media department. Walker Sands is operating as a hybrid workplace — if you’re not currently in one of our hub cities, you have the option to either work remotely or relocate closer to one of our offices in the future.

As a Social Media Manager, you will collaborate closely with copywriters, graphic designers, animators and account managers, and be responsible for organic social media strategy development and content mapping, KPI tracking and reporting on a recurring basis. If you love coming up with inventive or experimental social media activations and describe yourself as “living on the Internet,” you’ll fit right in. Our clients are smart B2B marketers who rely on organic social media as a tool to nurture two-way value-based relationships with their target audiences. To this end, we need a team player who can think critically and creatively to develop sophisticated organic content strategies.

Key Responsibilities

  • Serve as the lead social media strategist for 4–6 B2B clients.
  • Conduct research and gather insights to inform creative, outcome-oriented organic social media platform and content strategies.
  • Map creative and brand-advancing social media content on a weekly or bi-weekly basis, then provide oversight and strategic direction and feedback to the copywriters and graphic designers responsible for content creation.
  • Edit and proofread copy to ensure clarity, accuracy, and adherence to brand voice and messaging in all content.
  • Critique and challenge the work of your colleagues during content reviews and participate in brainstorming sessions by contributing inventive ideas to shape boundary-pushing B2B creative campaign concepts.
  • Manage publishing, engagement and reporting across the major social media platforms, including LinkedIn, Instagram, X, Threads, Instagram, Facebook, Reddit, TikTok and others.
  • Create and manage monthly social media KPI dashboards.
  • Use performance analytics to proactively recommend content optimizations on a regular basis. For example, using post-specific performance insights to inform weekly content mapping, using trend-level insights to reprioritize investments by platform on a quarterly basis or using YoY growth insights to inform recommendations for channel expansion.
  • Lead weekly or semimonthly client calls focused on program status updates, performance reporting and strategic optimization.
  • Collaborate with a cross-functional team of copywriters, designers, creative directors, strategists, account managers, project managers and other expert media managers.
  • Stay up-to-date with industry trends and best practices in social media platform news and algorithm updates, viral topics/formats and B2B creative content.
  • Counsel B2B brands to utilize influencers, supporting full execution from influencer sourcing to reporting and optimization.

About You

  • You have 2–4 years of experience developing organic, content-led social media strategies for brands. (B2B and agency experience is preferred, but not required.)
  • You have a bachelor’s degree in journalism, marketing, communications, business or equivalent.
  • You have a solid grasp of social media management tools, such as Sprout Social, and experience with social listening tools, such as Talkwalker and Sprout Social’s Advanced Analytics.
  • You can adapt to various brand voices, messages, industries and creative expressions.
  • You’re comfortable managing multiple programs at once to meet deadlines in a fast-paced environment.
  • You have a basic understanding of Google Analytics, with a desire to get certified if you’re not already.
  • You are able to create decks, dashboards and other reports. Beyond pulling metrics, you are able to identify trends and readjust overarching strategies as needed.
  • You “live on the Internet” and have a desire to stay up to date on the latest developments and best practices in social media.
  • You are relentlessly curious and constantly pursuing opportunities to better your craft, including valuing feedback as a critical means for personal and professional growth.
  • You’re a self-starter with high ambitions and higher standards. You take direction and run with it, you can confidently defend your strategic recommendations and you’re comfortable voicing ideas to colleagues and clients.
  • You want to join a collaborative team that demands excellence, celebrates ideas over egos and likes each other as much as they enjoy their job.

Benefits

  • Competitive salary and benefits package.
  • Opportunity to work with a dynamic and creative team.
  • Professional development and growth opportunities.
  • Flexible work environment.

 

Apply Now