Social Media Manager

UFC Brasil

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

The Role And What You’ll Do

UFC boasts one of the most powerful social media followings in all professional sports, with a social ecosystem of over 260 million fans worldwide!

The Social Media Manager executes our social media strategy and manages partnerships with internal and external stakeholders to ensure consistency across all platforms. This role develops content distribution strategy based on engagement and analysis of performance metrics, and consistently looks for new and creative opportunities to provide fans with a behind-the-scenes look at the lives of UFC athletes and live events.

• Manages UFC’s social media strategy with an ‘always on’ approach, constantly monitoring and engaging current trends, influencers, websites, athletes, and celebrities.
• Oversees UFC’s social content calendar and coordinates task with other team members to execute our social vision.
• Handles live event coverage.
• Works with content team to publish event-week content, driving fans to learn about our fighters’ lives and encourage purchase of our events.
• Serves as a liaison across UFC internal teams (Global Partnerships, Ticketing, Fight Pass, Consumer Products, etc.) to ensure broader business goals are supported.
• Works with external partners (Meta, X, etc.) to ensure UFC’s content is optimized for engagement and revenue generation.
• Uses analytics and data to optimize our content offering so we are spending efforts on high-value work.
• Lead event reporting to provide information to broader digital team.
• Provides regular performance updates to leadership and team members throughout fight week.
• Directs team projects and event assignments to drive team members’ development.
• Performs other tasks, projects, and responsibilities as assigned.

You Have These

• Bachelor’s degree, or equivalent work experience
• 3+ years managing large scale social media accounts that are always on.
• Understanding of social media platforms and their metrics, with the ability to display how data can impact our businesses.
• Ability to adopt a social voice and personality that caters to the UFC audience and identify the right tone and style across various platforms.
• Ability to research and test new platforms as well as consistently staying on top of new technology and updates to existing social media platforms.
• Ability to work long days, to be on-call when not working, travel domestically or internationally when needed, and weekend availability is mandatory.
• Ability to work independently and thrive in a multi-task, fast-paced environment.
• Ability to communicate effectively, verbally and in writing.
• Propose original, timely and innovative stories.
• Excellent organizational skills and attention to detail
• Professional demeanor.
• Ability to maintain confidential information.