Groot Hospitality

Description

We are looking for a dynamic and innovative Nightlife Social Media Manager to lead the creative direction and strategy for our vibrant portfolio of nightlife venues.

This managerial role emphasizes crafting captivating visual content and building an engaging online presence that reflects the energy and allure of our venues. The ideal candidate brings leadership experience in content creation, social media strategy, and event-focused storytelling. This position will work hand in hand with the Nightlife Marketing Manager and requires regular on-site presence for event coverage and content generation.

Key Responsibilities

• Develop and implement content strategies tailored to nightlife venues, ensuring alignment with brand identity.
• Oversee the creation and management of content calendars, including scheduling and publishing across multiple platforms.
• Direct and participate in photoshoots, video production, and live event coverage to capture content.
• Collaborate with graphic designers, photographers, and videographers to ensure high-quality visuals.
• Produce engaging Reels, Tik Toks, Tweets, and Instagram Stories for real-time and pre-planned campaigns.
• Monitor and analyze content performance metrics, identifying trends and opportunities to optimize results.
• Provide regular reports and insights to Director of Content to inform strategy and decision-making.
• Utilize tools such as Dash Hudson for scheduling and performance tracking.
• Collaborate with venue teams, DJs, and artists to create buzzworthy content.
• Work closely with the Marketing team to align strategies and campaigns across all channels.
• Cultivate relationships with influencers, artists, and promoters to amplify content reach.
• Engage with online communities, monitor comments, and manage user interactions to boost engagement.
• Plan and execute influencer programs and partnerships for events and campaigns.
• Attending events to capture live content, ensuring seamless coverage across platforms.
• Manage artist takeovers and behind-the-scenes content to enhance storytelling and visibility.
• Provide real-time updates during events, including Instagram and TikTok live coverage.
• Oversee content budgets, including vendor invoices and resource allocation.
• Ensure cost-effective solutions without compromising on quality.
• Manage and execute a suite of nightlife marketing administrative responsibilities.

Requirements

• 4+ years of experience in social/content creation and management in nightlife or entertainment.
• Proven track record of leading content strategies and delivering impactful campaigns.
• Expertise in content production, editing tools (Photoshop, Premier Pro, & Adobe Creative Suite).
• Strong understanding of nightlife culture, trends, and audience engagement strategies.
• Ability to capture and edit high-quality photos and videos quickly in fast-paced settings.
• Exceptional organizational and project management skills with keen attention to detail.
• Experience managing direct reports and external creative teams.
• Flexible schedule, including availability on nights, weekends, and holidays.