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Social Media Manager

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: San Antonio - TX

Security Service Federal Credit Union

The social media manager is a passionate brand champion that fosters engagement, real-time member interactions and user-friendly memorable content that changes the game in social media.

This role will oversee the Security Service brand efforts across our social media channels, develop social media strategies, define KPIs, define channel strategy recommendations, recommend tracking and analytics solutions, weigh in on the optimization of creative executions and create roadmaps that capitalize on all our social media acquisitions efforts both paid and organic.

A real champion of lowering CPA, this person will be responsible for developing Go to Market Sales Spikes campaigns for revenue gains, while driving long term audience growth and sustainable brand love. The ideal candidate thrives in fast paced environments and is ready to take charge in all things social media and will lead important decisions like:

  • Social Media Channel strategy and Presence (Facebook, Instagram, X/Twitter, TikTok, YouTube, Vimeo, etc.).
  • Define Audience, Targets and Segmentation strategies by channel.
  • Manage all the posting and interactions across all Social Media channels (responses, listening, reporting and posting).
  • Advice on best-in-class tactics that strengthen Security Service as a loved and high recall brand
  • Define Engagement and Acquisitions Goals and Benchmarks.
  • Provide insight into Content Themes, Product Stories and Messaging Streams.
  • Develop the posting and sharing calendars and cadence.
  • Provide analysis of performance reports and metrics for all the Security Service social media channels.
  • Provide real time strategy adjustments for optimizing engagement and CPA’s.
  • Inform the optimization of creative as needed.
  • Provide social media trends and competitive landscape observations that can be leveraged by the brand team creating the content.
  • Provide the creative brand team with a deep understanding of consumer needs and insights that can help drive social media tactics to position us as the best credit union in America.

What We Require

  • Bachelor Degree in Creative Communications, Digital Design, Visual Arts, Data Analytics, or equivalent. Minimum of five (5) years of social media publishing, writing, and content creation experience
  • Minimum of three (3) years in digital design and/or digital marketing experience. Maintain and handle matters of confidentiality with utmost tact and diplomacy.
  • Adhere to all corporate requirements in the use of logos, trademarks, and product content/disclosures.
  • Strong organization, leadership, team building, and communications skills. Highly organized, self-directed with an emphasis on time management.
  • Effectively manage unpredictable workload, balance competing priorities, and meet concurrent deadlines, while also responding with flexibility to unanticipated requests.
  • Work well in teams and solve complex problems, including conflict resolution.
  • Strong writing, listening and communication skills with an ability to foster and cultivate professional relationships with internal and external project stakeholders.
  • Strong planning and organizational skills with a laser-focused attention to detail and proven ability to meet deadlines. Work flexible hours as needed, including possible weekends and weeknight check-in required.

Ideal Candidate Will Have

  • Management experience, as well as familiarity in working across large cross-functional teams. Marketing related work in a financial industry setting.
  • Understanding and skillful knowledge of all Social Media Principals, Channel Strategies, Target and Segmentation Trends and Behaviors and Implementation on social media Go to Market Plans.
  • Previous experience working in advertising agency setting and/or national brand clients. Project management and time management skills, with the ability to prioritize, meet deadlines and change direction quickly according to fast-evolving business needs.
  • Experience in cross-functional project execution and strategy analysis.
  • Experience in data-driven approach to solving problems and customer satisfaction focus, consultative experience and experience influencing and collaborating with interdepartmental teams.
  • Strategic, creative thinker comfortable with generating ideas and plans, and getting those plans across the finish line.
  • Experience with Adobe Creative Cloud Suite preferred. An innovative and forward thinking, proactive mindset to help meet the talent needs of today and the future.
  • Thorough knowledge and understanding of federal, state and NCUA regulations.
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