Description
Salary Range: $70,000 – $85,000 annually
Location: El Segundo, CA
Behavior Frontiersis an industry leader in ABA (Applied Behavior Analysis) treatment for autism and other special needs. We are on a continuous journey to explore, assess, and develop only the highest quality ABA treatments and solutions delivered by best-in-class clinical professionals. We are rapidly expanding and seeking enthusiastic individuals ready to embark on a meaningful journey in one of the fastest growing fields in healthcare. Our recruiting position plays a critical role in our company, and we need an individual with great interpersonal skills, detail oriented, is great at multi-tasking and time management.
The Social Media & Reputation Manager is a dynamic, high-impact role responsible for owning and growing our organic social media presence, managing our business listings across all platforms, and driving our online reputation strategy across 80+ regions. This position is a great fit for someone who is naturally organized, self-motivated, and takes pride in delivering consistent, high-quality work – someone who enjoys owning their space, moves with purpose, anticipates needs, and brings fresh ideas to the table. This role blends creative content strategy with operational precision, and plays a critical role in how families, providers, payor partners, and potential hires evaluate us before they ever make contact.
Responsibilities
Organic Social Media Strategy & Content
- Develop and execute a comprehensive organic social media strategy across all platforms including TikTok, Instagram, and LinkedIn that drives awareness and engagement.
- Create, produce, and schedule high-quality content including static graphics, short-form video, reels, and stories.
- Film, edit, and produce video content in collaboration with center teams, clinical directors, and marketing leadership to authentically represent our brand and services.
- Build and manage a proactive content calendar, ensuring consistent posting cadence across all regions and platforms.
- Monitor platform performance and deliver regular reporting on reach, engagement, and content effectiveness with actionable recommendations.
- Stay current on social media trends, platform algorithm changes, and best practices, adapting strategy accordingly and bringing new ideas proactively.
- Monitor and respond to all direct messages, comments, and inquiries across organic posts and paid ad placements in a timely manner – same day where possible.
- Engage consistently with followers, partner organizations, and community members to grow credibility and trust in each market.
Reputation & Business Listings Management
- Own and manage our online reputation strategy on relevant platforms, including Google and Yelp.
- Launch, manage, and continuously optimize review generation campaigns to improve star ratings and review volume across all locations.
- Monitor reviews daily and ensure timely, thoughtful responses. Coordinate responses to negative comments with leadership, ensuring brand voice and professionalism are maintained at all times.
- Proactively coordinate with Clinical Directors and center administrators to encourage patient review submissions, following up in regions where campaigns are underperforming.
- Track reputation metrics by region, identify trends, and develop action plan based on findings.
- Own all business listings across Google Business Profile, Yelp, Apple Maps, Beaming Health, etc.
- Create and verify listings for new center openings and maintain accuracy across hours, photos, services, insurance information, and contact details.
- Identify and resolve broken, duplicate, or unverified listings.
Organization, Reporting & Coordination
- Maintain a clear, up-to-date tracker of all active projects, listing statuses, review campaign performance, and content schedules.
- Communicate proactively on timelines, blockers, and priorities.
- Collaborate cross-functionally with the marketing team, clinical directors, and center administrators to gather content, coordinate approvals, and execute campaigns efficiently.
- Other duties as assigned.
Qualifications
- Bachelor’s degree in marketing, digital media, or equivalent professional experience.
- 3-5+ years of experience in social media management, online reputation management, or a combined digital marketing role.
- Demonstrated ability to independently manage a high volume of responsibilities across multiple locations with minimal oversight.
- Proficiency in social media platforms (Facebook, Instagram, TikTok, LinkedIn) and scheduling tools (Later, Hootsuite, Sprout Social, or similar).
- Experience managing Google Business Profile, Yelp, and other business listing platforms across multiple locations.
- Strong video filming and editing skills – comfortable producing short-form content independently using a smartphone and/or basic editing tools.
- Exceptional organizational skills with a proven system for tracking, prioritizing, and executing multiple concurrent projects.
- Fast, proactive communicator who flags issues early and follows through consistently.
- Strong written voice with the ability to adapt tone for community engagement, review responses, and brand content.
Preferred Qualifications
- Familiarity with CRM systems (like Salesforce) and understanding of the sales funnel.
- Familiarity with HIPAA considerations and sensitivity when creating content or responding to reviews in a healthcare or behavioral health setting.
- Working knowledge of paid social media and how organic and paid strategies complement each other across the funnel.
- Experience with project management tools such as Asana, Monday.com, Notion, or similar platforms to manage workload and communicate progress.
Why Behavior Frontiers Is Perfect For You
- Competitive pay with optional On-demand paychecks thruDailyPay- get paid on your own schedule!
- 401K Plan with company match after 6 months of employment
- Paid Personal Time Off
- Paid Holidays
- Paid Sick Leave
- Medical, Dental and Vision insurance
- Opportunities for career advancement
- Performance and promotion raises
- Free Telehealth:Free 24/7 access to a doctor via telehealth for you and your dependents with no limits and no co-pays
- Free Telehealth Mental Health:Free access to a mental health counselor via telehealth for you and your dependents (over age 13) with no limits or co-pays
- Employee Assistance Program:Free access to some support services (financial, legal, counseling, etc.)
- Fitness:Discountedmonthly gym membership to 12,000 gym locations nationwide, as well as free access to workout videos
- Deals:Exclusivediscounts and savings to 500+ companies and more!
- Travel:Discountson travel essentials including hotels, rental cars, flights, excursions, and more!
- Lab Testing Discounts:10-80% off costs of routine lab work