University of Kentucky

Job Title Social Media Manager

Requisition Number RE51359

Working Title

Department Name 3R150:Marketing and Brand Strategy

Work Location Lexington, KY

Grade Level 45

Salary Range $47,278-78,000/year

Type of Position Staff

Position Time Status Full-Time

Required Education

BA

Click here for more information about equivalencies: https://hr.uky.edu/employment/working-uk/equivalencies

Required Related Experience

3 yrs

Required License/Registration/Certification

None

Physical Requirements

Sitting and/or standing for long periods of time; performing repetitive motion tasks; lifting, pushing and/or pulling objects up to 10lbs.; effectively communicating with individuals from diverse backgrounds and varied student and/or professional levels.

Shift

Monday – Friday 8:00am – 5:00pm; occasional nights and weekends

Job Summary

The Social Media Manager is responsible for leading the University of Kentucky’s social media strategy and execution across institutional platforms. The director will play a critical role in shaping the university’s digital storytelling, enhancing its online reputation and engaging various audiences — including prospective and current students, alumni, faculty, staff, media and the public. This role will supervise the Senior Social Media Specialist, collaborate with social media professionals across the university and ensure content is aligned with UK’s brand identity, mission and strategic priorities.

Skills / Knowledge / Abilities

Does this position have supervisory responsibilities? Yes

Preferred Education/Experience

Bachelor’s Degree

Our University Community

We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors the University of Kentucky is a Tobacco & Drug Free campus.