Social Media Producer

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: Troy - MI

Slate Auto

At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.

WHO WE ARE LOOKING FOR

We’re looking for a highly organized, resourceful, and proactive Social Producer to join our growing team. In this role, you’ll be the logistical backbone of our fast-paced and scrappy social content operation—coordinating shoots, managing deliverables, and ensuring our team is set up for creative success. You’ll be working closely with strategists, creatives, and influencer marketing leads to bring scroll-stopping social content to life.

WHAT YOU GET TO DO

Shoot Production & Logistics:

  • Lead coordination for 3x monthly social shoots, including:
  • Location scouting and permit procurement
  • Talent identification and booking
  • Prop procurement and management
  • Transportation logistics
  • Day-of coordination and wrap support

Pre-Shoot Communication:

  • Proactively communicate access and logistics needs to internal teams (ex. vehicle availability, garage access, security clearance, etc) to avoid last-minute blockers.
  • Help structure shoot days with efficiency in mind to keep shoot days short and volume of content high.
  • Manage schedules and expectations to allow each team member to focus on their core responsibilities.

Creative Sync & Pre-Production:

  • Partner closely with the creative team to:
    • Build and maintain detailed run-of-show documents
    • Develop shot lists
    • Schedule prep meetings and ensure alignment leading into shoot days
  • Influencer Event Support:
    • Assist in producing social influencer events by securing venues, ordering food, booking transportation and travel, and managing day-of logistics.
    • Allow Influencer Marketing Manager to focus on relationship-building and partner engagement, while you support bringing events and influencer moments to life.

Asset Delivery Management:

  • Work closely with strategists to map out timelines that align asset production with go-live dates.
  • Oversee the delivery, editing, and approval schedule for all content across channels. Ideal candidate is familiar with platforms like HeyOrca and Smartsheets.
  • We post ~20x/month on Instagram and distribute across 9 platforms-your coordination will keep the engine running smoothly and on time.
  • Ensure all creative assets are properly uploaded, categorized, and maintained in Brandfolder.

WHAT YOU BRING TO THE TEAM

  • Bachelor’s degree in Marketing, Communications, or equivalent experience.
  • Proven experience in social production, event coordination, or content project management
  • Highly detail-oriented and comfortable managing multiple moving parts
  • Excellent communicator and collaborator
  • Ability to thrive in fast-paced, sometimes unpredictable environments
  • Flexible with early mornings, late nights, and on-site shoots 3-4 days per month. Able to travel on an ad-hoc basis.
  • Passion for social media and content creation a plus
  • Ability to work collaboratively in a fast-paced environment.
  • Passion for brand storytelling, community engagement, and building meaningful connections online.
  • Strong proficiency with Smartsheet and Microsoft Office Suite, including Excel, PowerPoint, Word, Teams, and Outlook.

| WHY JOIN TEAM SLATE?

We’re fueled by grit, determination, and attention to detail. Slate’s start-up spirit of ingenuity and resourcefulness moves our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.

  • Safety First
  • Delight Customers
  • One Team
  • Relentless Improvement
  • Fast, Frugal and Scrappy
  • Respectful Collaboration
  • Positive Legacy
Apply Now