Social Media Project Coordinator

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: College Station - TX

Texas A&M University

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

Who We Are

Texas A&M Athletics department is committed to building champions through academic achievement, athletic excellence, and national recognition of student-athletes, teams, and programs. We are a proud member of the Southeastern Conference, with more than 650 Texas A&M student-athletes competing at the NCAA Division 1-A level in 20 varsity sports.

What We Want

The Multimedia Project Coordinator ensures continuity and consistency in social media efforts, supporting all official accounts under the Texas A&M Athletics social media umbrella. Acting as an “air traffic controller,” this position coordinates content from various departments, ensuring timely and accurate posting. Additionally, the Multimedia Project Coordinator will assist with graphic design, maintaining brand guidelines and engaging with fans to build a loyal community. By staying current with social and digital trends, this role will leverage best practices and adjust strategies based on metrics. The supervision and mentorship of a student workforce further enhance productivity and quality.

What You Need To Know

Salary: Will be commensurate based on the selected hire’s education and experience.

Special Instructions: A cover letter, resume, and contact information for three professional references (to include at least one previous supervisor) are strongly recommended. You may upload all three on the application under CV/Resume or upon answering the questionnaire you may attach the documents.

Travel: Travel required.

Schedule: Ability to work flexible hours (nights, weekend and holidays) as required to complete assigned duties.

Responsibilities

Content Management

  • Manage and schedule social media posts across all Texas A&M Athletics platforms, ensuring timely and relevant content delivery.
  • Assist with graphic design by updating and maintaining templates in Photoshop for use in social media content.
  • Monitor social media channels for engagement opportunities and respond to fan inquiries and comments as needed.

Collaboration

  • Build relationships with coaches, staff, and other departments to address needs for front-facing social media content.
  • Act as a liaison between 12th Man Creative, Athletics Communication, and 12th Man Productions to ensure cohesive content strategy and execution.

Supervision

  • Supervise and mentor a student workforce to help execute social media content.
  • Oversee the daily activities of the social media team, ensuring efficient workflow and content posting.

Trends

  • Maintain an awareness of social and digital trends and best practices.
  • Analyze social media metrics to assess the effectiveness of content and adjust strategies as needed.

Compliance

  • Maintain thorough familiarity with all applicable NCAA, Conference, and University rules and regulations.
  • Ensure communication and enforcement of rules and regulations for all supervised staff members and student workers.

Qualifications

Required Education

  • Bachelor’s degree in applicable field or equivalent combination of education and experience.
  • Three years of social media or content creation within a collegiate athletic or professional sports organization

Preferred Qualifications

  • Four or more years of social media or content creation within a collegiate athletic or professional sports organization

Knowledge, Skills, And Abilities

  • Ability to multitask and work cooperatively with others
  • Proficiency with Macintosh systems and utilities
  • Mastery of digital SLR and Cinema cameras, image editing, cinema camera operations, set design, continuous and strobe lighting, post-production editing, color grading, and audio editing
  • Proficient in Apple Final Cut, Adobe Premiere Pro, After Effects, and Photoshop

Why Texas A&M University?

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration.  Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you.  Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.

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