Lowell Five Bank

The Social Media Specialist is responsible for Lowell Five Bank’s presence on multiple social media channels, digital marketing efforts and digital properties. This position will oversee the brand positioning on social media, a robust calendar of social media content and complementary paid digital marketing efforts.

About Lowell Five

With nearly $1.7 billion in assets, over 200 employees and 15 banking center locations throughout the Merrimack Valley and Southern New Hampshire, Lowell Five is honored to play a vital role in the economic vitality of the region. We provide support of, and our employees are engaged in, a myriad of leadership roles for numerous community boards and organizations. We are proud of the longevity of our employees and we are committed to finding new talent for our team. We offer career development and educational programs to support personal and professional growth along with a benefit package that supports each employee’s best life.

Essential Duties And Responsibilities

Social Media Planning

Create and maintain an annual calendar, develop and implement organic social media content via real-time posting and advanced scheduling
Curate and manage online social platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and online review sites (Google, Yelp, Glassdoor, Indeed, etc.)
Perform competitive research to ensure our content is compelling and unique

Content Development

Lead content development for social media, both paid and organic
Utilize department tools for photography and videography as needed for capturing high quality social content
Collaborate with videographer to create ongoing content that is tied to business growth goals
Work with graphic designer to create social media campaign assets

Execution and Implementation

Manage the posting of content daily, weekly and in advance to ensure we have relevant, brand-appropriate content
Coordinate requests and content from across the Bank, provide guidance on what type of content should be captured and shared via social/digital channels
Facilitate the review and approval process with stakeholders including Marketing and Compliance teams
Work with media agency on paid social media campaigns
Create and manage landing pages for lead capture via paid social media campaigns

Measurement

Pull reports in Google Analytics as needed
Make recommendations for the best tools for both monitoring and posting content
Create and share weekly, monthly, quarterly social media reports with insightful analytics, make recommendations for future content improvements that will elevate the perception of the Bank and grow awareness with existing and new audiences
Collaborate with Business Intelligence on reporting and follow through of lead generation activities via paid social media

Please note this job description is not designed to cover a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change over time.

Requirements

Bachelor’s degree in business, communications, or marketing
2-4 years of related marketing experience
Up to date with social media and digital marketing best practices and emerging trends
Understanding of and foundation in marketing and social media analytics
Proficient in all social media platforms, working knowledge of Meta and Google Analytics
Effective writer, including brand tone and manner, proper grammar
Strong organizational, project management and analytical skills
Capable of working independently and solving problems
Detail-oriented with ability to communicate professionally, both in writing and verbally
Ability to multi-task, prioritize, and adapt to a changing environment
Proficient in Microsoft Office
General knowledge of banking products and services and compliance regulations related to marketing activities would be a plus.

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