Social Media Specialist

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: Irvine - CA

Xponential Fitness

Xponential Fitness is one of the largest global franchisors of health and wellness brands. The portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; Rumble, a boxing-inspired full-body workout; BFT, a functional training and strength-based fitness program; and Lindora, a metabolic health brand. Through the Company’s eight brands and the On-Demand virtual platform, XPLUS, Xponential Fitness continues to push its mission forward to make health and wellness accessible to everyone.

Summary

We are looking for a creative, organized, and brand-savvy Social Media Specialist to support the digital presence of multiple brands under our company portfolio. This role will play a key part in executing content strategies, creating platform-specific content, monitoring performance, and engaging with diverse audiences. Reporting directly to the Social Media Manager, the Social Media Specialist will work collaboratively across teams to help build strong, consistent, and distinct brand voices across all social media platforms.

Responsibilities

  • Support the execution of tailored social media strategies for each brand within our portfolio.
  • Create, curate, and schedule high-quality content (images, videos, copy) across social platforms including Instagram, Facebook, TikTok, and others, based on each brand’s unique tone and goals.
  • Maintain and organize content calendars across multiple brands, ensuring alignment with campaigns, promotions, and seasonal themes.
  • Monitor engagement, track and analyze social media performance across all brands, and prepare regular reports with insights and recommendations.
  • Stay up to date on platform trends, algorithm changes, and industry best practices, and apply them appropriately per brand.
  • Collaborate with internal creative, marketing and brand teams to align messaging and ensure visual consistency.
  • Manage social media asset libraries and ensure brand consistency across platforms

Pay Range: $57,000-$70,000

Benefits

  • Role has opportunity for bonus.
  • Medical, Dental and Vision benefits
  • This role is eligible for a monthly cell phone allowance
  • Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and starts matching at the beginning of year 2. Your 401k would be fully vested at the start of year 3
  • Complimentary corporate memberships to XPLUS and XPASS
  • Discounts on retail brand merchandise- up to 30% off wholesale price
  • On-site gym
  • On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services

Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 1-3 years of experience in social media marketing.
  • Strong copywriting and content creation skills with the ability to shift tone and style across different brand identities.
  • Proficiency in social media management and analytics tools.
  • Basic design or video editing experience is a plus.
  • Detail-oriented, well-organized, and comfortable juggling multiple projects.
  • Strong interpersonal and communication skills, with a collaborative and proactive attitude.
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