BASIC FUNCTION:

The purpose of the Social Media Specialist position is to develop successful promotional and social media campaigns for the School of Business.  

NATURE AND SCOPE:

The social media specialist is responsible for developing a social media strategy, setting social media campaign schedules, and pulling KPI data to determine social media campaigns’ success. 

PRINCIPAL ACCOUNTABILITIES:  

• Collaborate with the office of the dean, center directors, faculty, and student leaders to provide attractive and informative campaigns. 

• Create fresh, platform-specific content – including video, GIFs, graphics, and text – that supports the programming and strategic objectives of the School of Business. 

• Create, schedule, and measure content across all School of Business digital audiences. 

• Develop and implement strategies to help grow digital audiences and support the school of business programming, accolades, and announcements. 

• Actively engage and respond to followers on digital platforms. 

• Stay up to date with the latest social media best practices and trends 

• Collaborate with the internal team to develop new content ideas. 

• Use social media marketing tools to measure the success of every social media campaign. 

• Track customer engagement and SEO to optimize campaign content 

• Establish relationships/networks of industry professionals or influencers on social media 

• Performs other related duties as assigned.                                                                        

 CORE COMPETENCIES:  

• One or more years of experience as a Social Media Coordinator or similar role. 

• Proficient in business posts on social media platforms. 

• Understand SEO and web traffic data. 

• Experience researching consumer persona. 

• Understand social media KPIs. 

• Familiar with web page design and publishing. 

• Must be able to multitask.  

• Critical thinker and problem-solver. 

• Organized and self-motivated. 

• Excellent time management.  

• Ability to work in a small, lively office environment and meaningfully contribute to team projects. 

• Competence in both oral and written English to communicate in a clear and concise manner. 

• Ability to establish and maintain effective and harmonious work relations with faculty, staff, students, and the community. 

MINIMUM REQUIREMENTS:

• Bachelor’s degree in coursework in communications, business or public relations, or a closely related field and 1-3 years relevant experience. 5 years of related work experience may be substituted in lieu of educational qualifications.