Social Media Strategist

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: New York - NY

Syneos Health Communications

Syneos Health is currently seeking a mid/senior level Digital and Social Media Strategist for our Digital and Social Strategy (DSS) team in our New York office. This team member will oversee the day-to-day operations and execution of insight-driven digital and social media engagement strategies for assigned healthcare client accounts and new business development. This role is a hybrid role, 1-2 days in the nyc office.

Responsibilities

  • Lead and/or assist on the digital and social strategy aspects for several client accounts, including building strategic digital and social media communications plans and integrated campaigns, with expertise in research/insights, strategy, positioning, channel/content planning, deployment, and measurement.
  • Understand a client’s business objectives and clearly make the connection between client business goals and digital and social media recommendations. Provide sound business justification for investment (based on market trends, audience insights, past campaign data, and past experiences).
  • Research and stay up-to-date on digital and social media trends, platforms, developments, and vendors. Cultivate relations with leading digital and social media platforms. Strive to become a subject matter expert on engagement and digital trends.
  • Maintain strong partnerships throughout Syneos Health and align digital and social media strategy and execution with account team strategy and execution.
  • Generate results that have a positive, measurable impact for our clients.

Requirements

  • 6+ years of experience in digital and social media strategy at an agency or corporate in-house (healthcare experience required).
  • Strong ability to deliver persuasive, evidence-based counsel for client communications and marketing teams.
  • Ability to work with cross-functional teams that are both large and small and interact with different people on a daily basis (including clients).
  • Maintain and keep abreast of current and emerging digital and social media technology and platforms, particularly those with implications in the healthcare industry.
  • Knowledge of the rules and regulations related to the pharma industry.
  • An energetic team player with a collaborative spirit and the ability to influence and unify direct teams and peers. Ability to interact effectively as a strategic partner with senior agency management.
  • Experience with Microsoft PowerPoint, Word, Excel, digital/social media platforms and tools (e.g., Facebook Insights, Facebook Ads Manager, LinkedIn analytics, LinkedIn Campaign Manager, Twitter Insights, Twitter Ads, Hootsuite or other SMMTs, Google Analytics, etc.). Experience with generative AI tools is a plus but not a requirement.

The annual base salary for this position ranges from $150k to $170k. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health Communications, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

At Syneos Health Public Relations, the possibilities are infinite. Because of our “no walls, no limits” philosophy and entrepreneurial spirit, our employees have the opportunity and potential to work on projects beyond their years of experience. The only limitations here are those that are self-imposed, and we make sure to reward staff based on talent, not title.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

 

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