Royal Caribbean Group

The Senior Account Executive, Product Marketing, supports managers and project leads with strategizing, developing and delivering marketing campaigns for new products including ships, destinations, and onboard products and programs. This role works across departments including Marketing, Sales, Deployment, Revenue, Product Development, Operations and others, to organize, develop and distribute necessary product information, including product concept briefs, as well as ensuring the timely and effective delivery of marketing components. This role requires an individual that is a self-starter, highly organized, with strong attention to detail, and clear communication skills.

Essential Duties And Responsibilities

• Support the managers and project leads in all steps of project planning and marketing campaign execution including strategy development, timelines and key milestones, channel plans, and analyzing metrics.
• Own select marketing campaigns to further the Senior Account Executive’s professional experience and development.
• Facilitate the development of integrated marketing campaign strategy, by securing and utilizing research, competitive and trend analysis.
• Engage with senior management to present product development, business objectives and marketing plans.
• Possesses in-depth understanding of tactical plans of the marketing organization and actively seeks and develops opportunities to broaden the reach and effectiveness of marketing.
• Secure relevant information and inputs from research, analytics, product development and consumer insights teams to inform an effective product positioning.
• Work with the internal creative team and external vendors as needed to develop briefs, creative assets and other deliverables related to the campaign.
• Collaborate across company teams and channels to ensure all teams have a full understanding of the product details and marketing plan; assist channels as needed to develop their product marketing initiatives.
• Continually review and ensure accurate and consistent information about key products in the marketplace; secure and distribute updates to relevant teams as the product information and marketing plan evolves.
• Ensures the accuracy of product-related information in the marketplace; works to immediately resolve misinformation or consumer confusion.
• Develops detailed project timelines and calendars with key milestones for the product marketing campaign, as well as other relevant corporate, retail and holiday activities that could influence the campaign.
• Facilitates the development of campaign presentations to executive leaders.
• Provides weekly reporting and status updates to department leadership.

Qualifications, Knowledge, And Skills

• 5+ years relevant experience in marketing, sales, business or communications.
• Bachelor’s Degree required from an accredited college or university.
• Able to manage and prioritize multiple projects simultaneously.
• Exceptional communication skills & relationship-building skills.
• Must have the passion to become the subject matter expert for their owned products, with infectious enthusiasm that will make others just as inspired to work on them.
• Ability to think critically, take initiative and work autonomously.
• Project management experience and skillset.
• Experience working with campaign assets and creative specs a plus.
• Knowledge of Microsoft operating systems including Word, PowerPoint, Excel; Sharepoint a plus.