Tonal
Tonal has built the world’s most intelligent fitness system that is changing the way people work out at home. Tonal is a fresh approach to fitness that leverages hardware, software, video content, and artificial intelligence. Everyone who’s used our product, from professional athletes to fitness enthusiasts, has fallen in love.
At Tonal, we are applying our collective knowledge and creativity to reimagine fitness. We know firsthand that too many hurdles stand between each of us and our fitness goals. Drawing on deep data and a diverse team of experts, we have created the most advanced content-driven strength training system available that makes working out more efficient, effective, and engaging.
We’re passionate about building products that transform people’s lives.
Overview
We are seeking a dynamic and experienced Senior Manager of Brand Marketing to elevate our brand’s presence in the premium fitness space. This role is crucial in driving our brand strategy, overseeing high-profile events, identifying, developing and managing brand integrations, and cultivating strategic partnerships that raise the profile of Tonal in the market. The ideal candidate will possess a deep understanding of marketing a luxury brand and a proven track record in executing impactful marketing initiatives that build cultural relevance within a chosen audience.
What You Will Do
- Brand Strategy & Leadership:
- Develop comprehensive brand marketing strategies that strengthen and enhance our brand positioning.
- Collaborate with senior leadership to align brand strategies with business goals and market trends.
- Monitor and analyze market trends, competitive landscape, and consumer behavior to inform strategic decisions.
- Campaign & Event Management:
- Lead the planning, execution, and optimization of high-impact marketing events and campaigns.
- Oversee the creative development and production of campaign assets, ensuring they align with brand identity and objectives.
- Coordinate cross-functional teams to ensure seamless execution of events and campaigns, from conception to post-event analysis.
- Brand Integrations & Partnerships:
- Drive strategic creative brand integrations across various platforms and media to enhance brand visibility and resonance.
- Identify and negotiate partnerships that keep the brand relevant and top-of-mind in culture and enhance our brand story.
- Work closely with internal teams and external partners to ensure cohesive and impactful brand experiences.
- Performance & Reporting:
- Track and analyze the performance of brand initiatives, events, and campaigns using key metrics and KPIs.
- Provide regular reports and insights to senior management on the effectiveness of marketing strategies and activities.
Who You Are
- Experience: 7+ years of experience in brand marketing, with a significant portion in the luxury and premium sectors.
- Education: Bachelor’s degree in Marketing, Business, or a related field. An MBA or advanced degree is a plus.
- Skills:
- Strong understanding of luxury market dynamics and consumer behavior.
- Proven excellence in developing and executing high-profile brand events and brand-building campaign efforts.
- Exceptional leadership and team management skills.
- Excellent communication, negotiation, and interpersonal abilities.
- Proficiency in analyzing market data and deriving actionable insights.
- Attributes:
- A strong strategic mind who can distill complex thoughts and problems into actional briefs with ease.
- An active learner that sees problems as creative opportunities and barriers as a chance to innovate.
- Passion for luxury brands and a deep understanding of the nuances of the premium market.