NRG Energy

Welcome to the intersection of energy and home services. At NRG, we’re all about propelling the next generation of leaders forward. We are driven by our passion to create a smarter, cleaner and more connected future. We deliver innovative solutions that make our customers’ lives easier—helping them power, protect, and intelligently manage their homes and businesses. To do this, we need creative and talented people to join our company.

We offer a dynamic work environment and a unified and inclusive culture. NRG fosters a strong sense of belonging that leads to better collaboration and business performance. Our company programs are designed to help employees develop the skills they need for success now and in the future. In everything we do, we aim to champion our employees and bring value to our customers, investors and society.

More information is available at www.nrg.com. Connect with NRG on Facebook, Instagram, LinkedIn and X.

Summary

The Sr. Brand Marketing Specialist will support the strategy, creative development, and execution of acquisition-focused marketing campaigns across NRG’s portfolio of retail electricity brands. This role will help build compelling creative that attracts new customers and ensures each brand is effectively differentiated in a competitive market. The Sr. Specialist will collaborate closely with agencies, Brand Strategy, Product Development, Go-To-Market and Legal/Regulatory teams to bring campaigns to life and optimize them based on performance. This position reports to the Senior Manager, Brand Marketing.

Position Responsibilities

• Support the development and execution of multi-media creative campaigns that drive customer acquisition for the Direct Energy and Cirro brands.
• Support the creative development process, from strategy, briefing, pre-production, production, and post-production, ensuring campaigns align with brand identity and resonate with target audiences.
• Serve as a liaison with external creative agencies, coordinating the development of marketing campaign assets, delivering constructive feedback on behalf of internal stakeholders, maintaining strong relationships, and reviewing creative performance to guide optimizations.
• Support creation of video content for paid media by providing feedback on concepts, scripts, visuals, production, and post-production.
• Review and provide creative input on the creation of all paid marketing assets, both digital and traditional.
• Oversee the design and updates of social media headers, homepage banners, and landing pages to ensure alignment with current marketing campaigns for all brands.
• Assist in managing campaign timelines, deliverables, and approvals across multiple stakeholders.
• Monitor campaign performance and provide insights to inform creative optimizations.
• Support cross-functional collaboration with Brand Strategy, Go-to-Market, Product Development, Legal, and Customer Marketing teams to ensure campaigns are compliant, consistent, and effective.
• Conduct market and competitive research to inform creative strategies and ensure brand differentiation.
• Act as a brand steward, ensuring all acquisition materials reflect brand voice, tone, and positioning.

Required Skills And Experience

• 5-7 years of marketing or brand experience, with a focus on creative campaign development or customer acquisition.
• Strong project management skills with the ability to manage multiple campaigns and competing priorities.
• Excellent written and verbal communication skills with a sharp eye for creative detail.
• Ability to collaborate across departments and influence stakeholders in a fast-paced, matrixed environment.
• Strong analytical mindset with the ability to interpret performance data and recommend creative optimizations.
• Experience working with or managing creative agencies preferred.
• Background in subscription-based or competitive industries (energy, telecom, internet, etc.) a plus.
• Bachelor’s degree in Marketing, Advertising, Communications, or related field required.