TrueCar

TrueCar is a leading automotive digital marketplace and we are on a mission to make car buying and selling easy, transparent and efficient. We work to empower consumers with data, and foster connections with our network of Certified Dealers who share our belief that truth, transparency and fairness are the foundation to a great experience. We forge partnerships to power car buying programs for some of America’s most trusted brands. And we continually innovate to provide useful tools, research, market context and pricing transparency to help consumers feel empowered and confident all throughout their journey.

As consumers’ priorities and shopping habits shifted, so did we. We are building a modern day marketplace and invite you to come join the TrueCar Crew. You can have a real & direct impact on our journey as we continue to evolve and revolutionize the car buying and selling experience. We are seeking talented individuals who are excited by our mission to revolutionize & elevate the car buying & selling experience.

The Opportunity:

TrueCar is actively searching for a Senior Manager of Digital Marketing, ideally with a robust background in agency settings, to spearhead the expansion of our dealer marketing endeavors. The ideal candidate should possess extensive experience in the digital marketing sphere, demonstrating proficiency in areas such as paid social media campaigns, programmatic advertising, Connected TV (CTV), and YouTube marketing strategies. This position is tailored for a forward-thinking strategist who has a deep understanding of the dynamic digital marketing landscape and is skilled in devising and executing innovative marketing strategies to drive organizational growth and success.

How you will contribute to TrueCar’s success:

• Evaluate and enhance TrueCar’s digital marketing strategies, with a specific focus on optimizing paid social campaigns, programmatic buying, CTV advertising, and YouTube marketing.
• Collaborate closely with dealership partners, serving as the primary strategic account leader. This role involves the development, optimization, and comprehensive reporting of all related activities. Responsibilities include crafting and executing tailored strategies, overseeing project progress, and ensuring the delivery of exceptional outcomes in line with organizational objectives.
• Advise on the creation and execution of comprehensive digital marketing plans, ensuring a robust presence across platforms.
• Collaborate with cross-functional teams including Product Growth, Analytics, Creative, and Marketing, to create a unified and impactful digital marketing approach.
• Design and recommend innovative campaign strategies, targeting specific audience segments for maximum engagement and ROI.
• Analyze and report on key performance indicators for each digital channel, including paid social, programmatic, CTV, and YouTube, providing actionable insights for continual improvement.
• Drive experimentation and continuous improvement in digital marketing, focusing on innovative tactics across digital channels.
• Stay ahead of the curve in digital marketing trends, and recommend strategies to capitalize on emerging opportunities.
• Promote the integration of real-time, personalized communication strategies in all digital marketing efforts, with a special emphasis on the unique dynamics across all digital channels.
• Oversee the strategic and operational aspects of digital campaigns across these platforms, ensuring seamless execution and alignment with overall marketing objectives.
• Produce detailed analytics and reports, offering deep insights into the performance and efficacy of marketing initiatives.
  
  

Your Expertise:

• Profound analytical and strategic thinking skills, particularly in the context of paid social, programmatic advertising, CTV, and YouTube.
• Excellent communication skills, with the ability to articulate complex digital marketing strategies effectively.
• Strong project management and strategic planning skills, with attention to detail.
• Flexibility and adaptability in a dynamic marketing environment.
• Experience in building strong relationships with diverse teams and stakeholders.
• Demonstrated track record of leading successful digital marketing projects, with specific expertise in paid social, programmatic, CTV, and YouTube marketing.
• Proven success in email marketing and a background in a marketplace technology environment is preferred.
  
  

Salary range: $116,000 – $140,000