Inhabit

Inhabit is a global proptech software company serving the residential and vacation property management industries. Our team members deliver best-in-class software solutions and services while fostering innovation and collaboration with business leaders and industry experts. Inhabit believes that property managers are central to the success of the residential and vacation housing markets and delivers products built to empower them, their investors, and communities. Come help build the company you want to Inhabit. To learn more, visit Inhabit.com.

About ITrip

iTrip is an international short-term rental property management and marketing franchisor. The company was established in 2008. We blend a combination of a high-tech approach to marketing/sales/revenue management with a high touch level of service for our property owners and rental guests. We are nationally marketed and locally owned, so our owners get the most eyes on their units and are cared for by the people who live in the same neighborhoods.

Job Description Summary

Senior Director Content Marketing leads the development and implementation of content on websites and social media. Coordinates and integrates the work of writers and designers to help produce a final layout compatible with corporate standards along with writing blogs, social media posts, and other written materials. They produce and edit website material to maintain and improve the quality of information provided. They may be expected to have knowledge of HTML, CSS, and are expected to have a thorough knowledge of on-site SEO best practices. This position typically requires a bachelor’s degree, and reports to the VP of Marketing & Communications.

What You’ll Do (Functions & Responsibilities)

• Responsible for developing and implementing the overall content strategy based on iTrip’s specific goals and objectives.
• Creates content each month to drive leads, subscribers, awareness. Examples include blog posts, e-newsletters, videos, ebook, press releases, and graphics for social media.
• Develops and creates various types of content for iTrip franchisees such as professional letters, postcards, and ads for magazines and online publications.
• Manage and upload articles on blog.itrip.net to ensure content quality and SEO best practices.
• Edits and proofreads copy from third-party providers for correct grammar, punctuation and brand guidelines.
• Assists new franchisees with content at start-up phase, including photo selection, website copy, microsite population and press releases.
• Grow follower base by creating and posting content on iTrip corporate’s Facebook, Instagram, Pinterest, Linkedin and Twitter accounts. Knows which platform different kinds of content best perform.
• Pulls monthly performance reports for social media accounts and adjusts strategies based on metrics.
• Ensures iTrip franchisees follow brand guidelines in external communications.

Qualifications

What We’re Looking For (Minimum qualifications)

• Advanced knowledge of social media platforms and emerging trends.
• General knowledge on building websites with WordPress
• General knowledge of website software deployment

Education Requirements

• Bachelors Degree in Marketing or related field preferred

Type

• Full Time, Salaried, Exempt

Location

• Knoxville, TN (Hybrid)

Benefits Include

• Competitive Pay
• Health Insurance: Medical, Dental, Vision and Prescription Plans
• Health Savings Accounts
• Flexible Spending Account
• Dependent Flexible Spending Account
• Critical Illness
• Accident
• Retirement Savings Plan (401K) with discretionary company match
• Short and Long Term Disability
• Company Paid $25,000.00 life insurance
• Supplemental Life and AD&D Insurance
• Employee Assistance Program
• Paid Holidays
• Paid Vacation
• Paid Volunteer Time
• Inhabit Employee Discount Programs