Sr. Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Stoughton - MA

Franklin Sports

At Franklin Sports, Inc. we believe that sports make life better. Driven by our passion to get people moving, playing and competing, we bring sports to life for athletes of all ages. Whether our job is designing a product for a World Series MVP or a child enjoying their first swings of the bat, we are dedicated to make sports inspiring, fun and accessible for all. Every day, we collaborate to bring innovation and quality craftsmanship across the world of sport. We are super proud of our long-term partnerships with organizations such as Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, USA Pickleball, and Hasbro’s Nerf brand which bring energy, strength, and joy to our products. We are family owned and family driven. To join Franklin Sports is to join the #FranklinFam.

What You Will Do

We are growing! We are looking to find a passionate Sr. Marketing Manager who can make a real impact through marketing. The Senior Marketing Manager, Baseball & Softball will be responsible to lead our key marketing initiatives focused on continuing to grow our Diamond Sports’ business. This role’s main priority will be to develop and lead execution of marketing plans for all product launches, brand ambassadors and contractual marketing assets in the Baseball/Fastpitch softball category to ensure that plans are based on relevant data, trends and/or key cultural insights. In addition, the Senior Marketing Manager will strive to ensure that our plans and execution speak louder than our budgets. This key position will also be the main liaison internally with the product, partnerships, creative, sales, digital marketing/e-commerce and social media teams.

The ideal candidate should have deep knowledge of marketing strategy and executional elements as well as Baseball and Fastpitch Softball culture. This individual will need to have the ability to juggle several priorities at once and will need to be able to work independently but also be able to lead. 30% of travel will be required.

The position is located at our Headquarters in Stoughton, MA with a hybrid office option and will report directly to the VP, Marketing.

#FranklinFamily

In More Detail, You Will

  • Craft, write and execute a responsible growth focused 1–3-year marketing plan and update as needed. Gain input from all key stakeholders and gain alignment.
  • Develop and align the annual marketing budget and manage the budget throughout the year.
  • Maximize efficiency and ROI on all initiatives.
  • Develop a budget that prioritizes the most important business initiatives.
  • Build plan to enhance activation of MLB roster.
  • Identify, negotiate and manage key influencers.
  • Develop media partnerships and approach for Baseball/Fastpitch Softball.
  • Develop and execute grassroots marketing.
  • Lead PR efforts, including managing agency relationship.
  • Drive and lead marketing calendar to ensure that are initiatives are synchronized.
  • Develop improved creative briefing process.
  • Collaborate and drive social media efforts for Brand as a whole.
  • Develop interesting collaborations that grow brand equity.
  • Present the category and key concepts to key customers, distributors and internal stakeholders.
  • Play a role with all key partnerships (including MLB) to ensure they are activated and maximized.
  • Listen closely to consumers, key accounts and distributors to build better results.
  • Develop strong trade plans to ensure results with key retailers.
  • Develop marketing over time that can be used in international markets.
  • Build knowledge of Franklin brand to contribute to other categories of business.
  • Other projects as assigned.

Who You Are

  • Bachelor’s Degree required, ideally in marketing
  • 10+ years of success marketing experience/leadership ideally with an emphasis on Baseball/Fastpitch Softball.
  • Relevant experience with a Sporting Goods and/or Apparel/Footwear brand.
  • Experience working with high-level sports organizations and professional athletes.
  • Culturally connected to Baseball and Fastpitch Softball.

What You Have Done/Essential To The Role

  • Strategic, long-term leader.
  • Ability to manage multiple priorities and juggle between daily, weekly, monthly demands.
  • Entrepreneurial mentality and eagerness to grow within the company.
  • Proven leadership experience.
  • Excellent presentation/public speaking ability.
  • Highly organized, motivated and task oriented.
  • Advanced computer user skills (Word, Excel, PowerPoint, Outlook).
  • Ability to work well under pressure and able to work cross functionally with all levels in the organization.
  • Excellent written and verbal communication skills.
  • Willingness to travel up-to 30% of the calendar year, via car, plane or train with travel to assigned locations with overnight stays.

Level Of Responsibility

Interact independently with internal and external parties, has the knowledge to make independent decisions.

We also want to share with you our benefits at a glance:

  • Employee Discounts
  • 401K with immediate participation and a 1% match, a retirement 401(K) match of 3% safe harbor match, plus a potential profit-sharing retirement contribution of 1% after a full calendar year of employment

After 30 Days Waiting Period

  • 20 days PTO program/10 Paid Holidays (prorated)
  • Health, Dental, Vision Insurance
  • Company Paid AD&D and Life Insurance (3 times Base Salary)
  • Voluntary Life and AD&D Insurance
  • Voluntary Accident Insurance, Critical Illness or Hospital Indemnity
  • Company Paid Short- and Long-Term disability plans
  • Flexible Spending with $640 Carry Over option and Dependent Care Account Plans
  • Employee Life Assistance Plan and Identity Theft Protection Support
  • Tuition Reimbursement after waiting period

 

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