Empower Brands is looking for a Senior Marketing Manager to lead the marketing of several of its residential franchise brands. This is a highly consultative position that requires marketing strategy experience, ability to lead and manage, a counter-intuitive thinker and a person who possesses a genuine passion for people.

 

The Senior Marketing Manager is a key member of Empower Brand’s marketing team who will manage Brand Marketing Managers and work closely with the Brand Leaders to identify and support the brands’ marketing goals.

 

Essential Responsibilities:

 

• Drive the marketing and support of two of the Empower Brand’s residential franchise concepts
• Work closely with the Brand Leader to identify opportunities, develop, execute and track marketing initiatives to accomplish the brands’ objectives
• Possess the ability to analyze marketing data, identify and assess marketing opportunities and then advise on the best marketing strategies to accomplish business objectives
• Ensure the recommended marketing and advertising strategies and tactics are implemented across the franchise systems
• Report on aggregated system-wide data about marketing efforts that are driving results
• Deliver in-person new franchisee training and ongoing training
• Manage and pursue new third-party suppliers to meet goals and objectives of the marketing department and the franchise system
• Manage the development of creative assets both internally and externally for the brand
• Manage technology solutions that assist franchisees with the implementation of local marketing and advertising efforts
• Play a key role in the development and implementation of a national marketing plan

 

Essential Competencies:

 

• 5+ years experience in Marketing field with knowledge of online and offline tactics
• Previous experience analyzing digital marketing campaigns including pay-per-click
• Bachelor’s degree in marketing, business or related field is preferred
• Microsoft office and Adobe products knowledge and proficiency
• Adept at learning new technology and marketing platforms
• Experience managing others
• Strong communication and presentation skills
• Strong organizational and time-management skills
• Ability to work both independently as well as within a team environment
• Self-starter
• Attention to detail
• Energetic and enthusiastic attitude
• Persistence and Persuasiveness
• Multi-tasking capabilities
• A creative thinker with the ability to see the bigger picture
• Marketing in a franchise organization is a plus