AppFolio

We’re innovators, changemakers, and collaborators. We’re more than just a software company – we’re pioneers in cloud and AI who deliver magical experiences that make our customers’ lives easier. We’re revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.

The Senior Product Marketing Manager will champion the adoption of AppFolio’s product suite and services for Leasing and Maintenance, playing a vital role at the forefront of our customers’ business. The role will align the cross-functional go-to-market teams around common objectives, evolve our positioning, orchestrate product launches, and work closely with the product and marketing teams to communicate the solution to customers and prospects while maximizing ARR growth.

Your impact

• Build deep product and market expertise through direct customer conversations as well as market and competitive research.
• Work closely with the product management team to understand product features, benefits, and roadmap.
• Create compelling positioning and messaging that gets at the heart of customer pain points and clearly articulates how AppFolio solves them.
• Partner with stakeholders to drive customer value and adoption across product suit.
• Plan and execute product launches, including coordinating with cross-functional teams to ensure successful market introduction.
• Collaborate with the sales and services enablement teams to create collateral and education programs.
• Develop thought leadership content and customer stories that resonate with our target audience.
• Excel at identifying areas of opportunity and guiding stakeholders to seize them.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8+ years experience in marketing, product marketing, or product management for software – ideally with exposure to Real Estate.
• Experience within the Real Estate and/or Proptech industry is preferred.
• Excellent writing style and command of language to create a broad array of written communication.
• Great stage presence and presentation skills to lead both internal and external presentations.
• Proven ability to lead through influence and execute complex projects through cross-functional teams.
• Analytical mindset with the ability to generate insights from customer, market, and performance data.

Must have

• A contagious positive attitude, seeing opportunities rather than obstacles and the ability to motivate cross-functional team members to come along for the ride.
• Confidence in your own ability and willingness to take the lead and play a proactive role in shaping our strategy.
• The ability to hold your own in discussions with senior leaders, never shy to speak up and advocate for your perspective.
• The capacity to create a vision for a different future and the tenacity to make your case for it to get others to buy into it.
• Being a self-starter who feels empowered to lead and acts rather than waiting for perfect data.
• Deep curiosity, especially about our customers, our product, and our industry.
• Capacity to deal with ambiguity and chart a path in new and unknown territory.

Compensation & Benefits

The base salary that we reasonably expect to pay for this role is: $120,000 – $170,000

The actual base salary for this role will be determined by a variety of factors, including but not limited to: the candidate’s skills, education, experience, etc.