Kia America
At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.
Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.
The Sr. Social Media Specialist will be responsible for managing and driving growth of integrated social (organic & paid) media programs to achieve KUS’s Marketing objectives. This position will be the point of contact for various teams regarding social media performance data and insights. Manage social media planning, strategy, execution, and creative development to achieve industry leading media campaigns. Partner closely with agency partners to develop and utilize analytics to drive strategies, demonstrate ROI, and implement program improvements to increase overall effectiveness. Manage budget, including estimates, billing, and accruals. Coordinate paid social media with key company stakeholders in support of KUS’s marketing campaign objectives.
Major Responsibilities
1st Priority – 35%
National social media strategy, planning, and integration – Oversee the development & execution of KUS’s always on Social strategies.
2nd Priority – 20%
New Model Launch Strategy, Planning, and Management – Working across Marketing and with agency partners, develop and manage integrated social launch plans and channel level strategies that deliver on the overall campaign strategy. Manage budgets, including estimates, billing, and accruals.
3rd Priority – 25%
Social Content Development – Review and execute the planning, development, and delivery of social media (paid and organic) creative for launch, major campaigns, and always on to support KUS’s annual objectives.
4th Priority – 20%
Social Analytics – Manage Social Media Analytics, by platform, by creative. Oversee Social Sentiment and work closely with internal stake holders on reporting and analytics.
Education/Certification
- Bachelor’s degree or equivalent work experience required.
Overall Experience
- 5+ years of marketing experience (client &/or agency side)
Directly Related Experience
- 6+ years directly related social media preferred
- Understanding of Social Sentiment Tools
- Social Production experience
- Digital media, search, and SEO a plus
- Automotive OEM experiences a plus
- Agency side experiences a plus. Understanding of technology development, a plus
- Google Analytics a plus
Skills
- Ability to set and direct clear goals and objectives
- Cross Functional Team collaboration
- Customer-centric thinking
- General knowledge of digital analytics and social sentiment tools
- Strong agency leadership & coordination
- Strong knowledge of Social Platforms
- Strong knowledge of Social Production
- Strong oral/written communication skills
- Strong project management skills which includes handling multiple projects simultaneously.
Competencies
- Care for People
- Chase Excellence, Every Day
- Dare to Push Boundaries
- Empower People to Act
- Move Further, Together
Pay Range
$84,364.00 – $117,303.61
Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.