Sr. Tech Alliances Marketing Manager

Job Type: Full Time
Job Location: Boston - MA

Quickbase

We are seeking an experienced and entrepreneurial Tech Alliances Marketing Manager to join our growing team. The ideal candidate will play a crucial role in developing and executing strategic marketing initiatives that drive awareness, engagement, and revenue through partnerships and alliances within the technology ecosystem. We know tech alliances are a critical ingredient to our vertical go to market approach, this role will be an integral member of our go to market success.

Responsibilities:

Alliance Strategy and Development:

  • Develop and execute a comprehensive marketing strategy for technology alliances, aligning with overall business objectives.
  • Collaborate with Product Marketing to identify and evaluate potential technology partners to enhance our product offerings and market presence.
  • Collaborate with cross-functional teams such as sales, product marketing and field marketing to establish and maintain strong relationships with key technology partners.

Campaign Management:

  • Plan, propose and get buy in for joint marketing campaigns and activities with current tech alliance partners as well as potential partners.
  • Execute joint marketing campaigns with technology partners to drive lead generation, pipeline generation, customer acquisition, and brand awareness.
  • Monitor and analyze campaign performance metrics, providing regular reports and insights for continuous improvement.

Event Coordination:

  • Coordinate with our high touch demand generation and field marketing teams on key industry events, conferences, and trade shows to promote technology alliances and strengthen partner relationships.
  • Organize and host webinars or virtual events to showcase joint solutions and engage target audiences.

Cross-Functional Collaboration:

  • Work closely with product marketing, sales, and marketing teams to ensure alignment of messaging and goals across all functions.
  • Collaborate with sales teams to enable them with the necessary tools and resources to effectively promote technology partnerships.

Market Research and Analysis:

  • Stay abreast of industry trends, competitor activities, and market dynamics related to technology alliances.
  • Conduct market research to identify new opportunities for partnerships and strategic collaborations.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in B2B marketing, preferably in technology or software industries.
  • Strong understanding of alliance marketing strategies and tactics.
  • Excellent written and verbal communication skills.
  • Ability to think strategically and execute tactically.
  • Experience with marketing automation tools and analytics platforms.
  • Demonstrated ability to manage multiple projects simultaneously.