Strategic Marketing Analyst

Job Type: Full Time
Job Location: Wellesley - MA

CVS Health

Develop innovate approaches to marketing that help the company expand business while building trust and loyalty with customers.

This marketing specialist will be responsible for developing assets to acquire consumers and support key partners, to help deliver growth goals for Aetna CVS Health’s Individual & Family plans. The ideal candidate brings experience in B2B and B2C channels development, is driven, organized, pays attention to details and is a team player. Bring your expertise to a fast-paced, growing business unit, with all the career and development opportunities offered by a Fortune 6 company.

Elemental Responsibilities:

  • Develop Open Enrollment campaign online and offline communication channels
  • Supports the Sales and Network teams with digital/ physical assets, trainings, webinars, Etc.
  • Engages with our agencies to deliver on-brand assets to win consumers and enable partners
  • Manages operations, review and approval processes, to deliver compliant assets
  • Plans and prioritizes development to consistently meet deadlines with excellence
  • Ensures digital assets meet accessibility standards, manages translations, etc.
  • Demonstrates ability to continuously learn, improve processes, suggest ideas
  • Supports enhancements of marketing enablement tools

Required Qualifications

  • 3+ years of progressive experience in marketing or a related field

Preferred Qualifications

  • Experience with online / offline channels and project management
  • Organized with strong attention to detail
  • Automation experience
  • Experience working in highly regulated industry
  • Bilingual – English/Spanish

Education

  • Bachelor’s Degree in Business, Marketing, Communications, or related field. MBA preferred

Pay Range

  • The typical pay range for this role is: $40,600.00 – $97,800.00