Nasdaq

The Head of Marketing for Nasdaq’s Capital Access Platforms (CAP) division plays an important role in supporting the division and advancing our broader business transformation into a product-driven organization. We are looking for a marketing leader with vision and strong execution skills who will utilize CAP’s market position to connect capital with opportunity. This leadership role is dedicated to driving and accelerating innovation at scale through data-driven insights, AI, and other strategic, modern marketing tools.

The Head of Marketing for CAP will be accountable for collaborating with revenue and product teams to drive growth for our corporate and investor solutions. This role will be pivotal in setting strategy, managing the marketing budget, and implementing comprehensive client lifecycle campaigns aimed at sourcing new leads, increasing win rates, expanding our presence within existing client accounts and retaining clients. Vitally important, this position requires collaboration with our enterprise marketing organization, which requires that they embrace a OneNasdaq mindset to drive impact for Nasdaq’s overall business objectives.

The ideal candidate knows how to build influence and partnerships in a highly matrixed organization. They should understand persona-driven targeting to guide market messaging as well as marketing strategies and tactics that enable personalized and value-driven client engagement. The candidate should also have a strong understanding of the capital markets ecosystem and the challenges faced by target clients.

Key Responsibilities:

• Lead and continue a multi-year transformation of the CAP marketing organization that aligns with our product innovation and revenue goals.
• Develop and execute new marketing strategies and tactics beyond traditional events, email, advertising, and social tactics to help build stronger communities in capital markets.
• Establish Nasdaq as a key partner with corporate and institutional clients.
• Articulate marketing’s contribution to the business beyond the traditional early funnel development to demonstrate impact on new client acquisition, client expansion, client retention, and diversification of revenue streams. A deep understanding of how to partner with the business to define and build consensus on marketing’s impact is essential.
• Be the consummate advocate for AI in how we can work smarter and improve the quality of the programs we deliver.
• Ensure the team is executing against existing marketing KPIs, while evaluating new areas for improvement and measurement.
• Ensure the incorporation of customer feedback and maintain brand consistency across all marketing channels.
• Contribute to quarterly QSRs by connecting marketing initiatives with product innovation and revenue goals.
• Establish yourself as a trusted marketing leader with significant opportunities for growth within Nasdaq.
• Coach and mentor junior marketers and other key individuals across the marketing team in both execution of plans and their careers.
• Travel Required.

Pivotal Attributes, Experience & Expertise:

• Personal Attributes: Strong interpersonal, relationship-building, and communication skills. Demonstrated ability to meet deadlines and drive results quickly in a B2B setting. A problem solver that uses data to inform decision-making and can structure a lean team to maximize output. Possesses an ability to handle executive-level situations with confidence and conviction.
• Marketing Leadership Experience: 15+ years’ experience in revenue marketing in financial technology. Experience leading a comprehensive marketing program to advance an organization’s mission. Strong revenue marketing skills, with a deep understanding of digital and traditional marketing channels and emerging trends. Experience driving significant measurable commercial impact through contemporary marketing methodologies. Strong background in building a brand in new markets across various industry segments and geographies.
• Relevant Industry/Sector Experience: A history of navigating dynamic, global, customer-centric, highly matrixed, and complex environments of similar scale and complexity. Possesses a robust understanding of the capital markets ecosystem
• Stakeholder Management: Strong influencing skills and the ability to develop and execute strategic and tactical plans that drive business decisions. They build trusted business relationships, provide clear direction, and align the digital strategy to the business’ objectives. A proven ability to collaborate with cross-functional teams and work through complexity to achieve a shared goal. Experience working with business leadership to ensure strategic priorities are aligned with overall revenue objectives.
• Business/Build Acumen: Experience driving business and financial outcomes and ROI while managing associated risks. Ideally, this would entail building a presence in ‘blue ocean’ environments and taking risks.

Leadership Capabilities:

• Customer Centric: Puts customers at the heart of everything the organization does; for instance, they understand the needs of customers, create distinctive value, and build meaningful relationships with those customers.
• Inspire & Influence: Leads through interpersonal influence – not just authority. For instance, they build powerful relationships, help others find meaning and purpose in their work, and inspire those around them through energetic engagement.
• Drive for Results: Ensures things are getting done at an appropriate pace; for instance, they evoke ownership and accountability, streamline processes and structure, and reallocate resources quickly and flexibly.
• Lead Innovation: Encourages and leads change through collaboration. For instance, they scale and invest in new ideas, create environments that encourage experimentation, and make people feel safe to share their ideas freely.

This position offers the opportunity for a hybrid work environment (2-3 days a week in office), providing flexibility and accessibility for qualified candidates.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.

The base pay range for this role is $225,000 – $275,000. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq’s programs and rewards are intended to allow our employees to:

• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
• Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
• Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
• Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities