Essential Job Functions:

• Work with the Database Analyst to identify trends and plan marketing strategies.
• Responsible for the development of the overall marketing calendar, which determines the company’s strategy and direction.
• Responsible for the preparation of budgets, profit and loss statements, and expense and distribution figures for promotional events and activities.
• Oversee the development of the internal controls and the preparation of submissions for each proposed program, ensuring compliance with all legal and /or financial requirements.
• Develop and maintain interdepartmental communications.
• Ensure Customer Service levels are consistently applied by the Marketing Staff.
• Coordinate and recommend for purchase all merchandise for retail outlet and promotional events.
• Prepare long-term plans and budget requirements in order to meet the needs of the departmental goals.
• Review performance of direct reports and approve performance appraisal initiated by direct reports.
• Assure effective communications are maintained within areas of responsibility by informing employees of plans and progress and conducting employee discussion sessions at regular intervals.
• Assure that the necessary coordination within areas of responsibility is taking place as well as coordination with other areas of the Company and resolve any problems that may exist.
• Make recommendations to improve the effectiveness of Customer Service and departmental policies.
• Ensure optimum performance of the employees by recommending and implementing techniques to improve productivity, increase effectiveness and cut costs.
• Keep abreast of current trends and practices within areas of responsibility and communicate pertinent information to subordinates.
• Develops and implements strategic sales and marketing plans for Mount Airy Casino Resort.
• Designs and recommends sales programs and sets short and long-term sales strategies.
• Recommends product or service enhancements to improve customer satisfaction and sales potential.
• Ensures projects are completed on time and within budget.
• Acts as an advisor to sales team regarding projects, tasks, and operations.
• Researches and develops pricing policies and sets appropriate sales channels.
• Meets attendance guidelines and adheres to regulatory, departmental and company policies.

Essential Requirements:

• Bachelors Degree in Business or Marketing, or equivalent work experience required.
• Minimum of five (5) years experience in Casino Marketing in progressively responsible positions.
• Must be a creative, strategic thinker with strong leadership skills.
• Previous experience as a manager leading a team required.
• Possess a high level of interpersonal skills.
• Ability to communicate clearly and effectively both orally and in writing; ability to logically and independently plan, organize, and complete work; initiative; ability to set and achieve high standards of performance. Ability to make progress on multiple assignments under time constraints; ability to travel to various locations of the business.
• Excellent analytical, problem-solving, critical thinking and decision-making skills.
• Ability to conduct analyses and generate reports to reflect findings; direct a work force, provide support to staff and delegate job duties.
• Ability to express ideas or make recommendations concerning job related issues; maintain knowledge of basic concepts and techniques.
• Ability to prepare and deliver formal presentations before public and private concerns.
• Ability to perceive quality of work, read material and review documents; receive instructions and hear inquiries from guests, clients and staff.
• Must be able to perform each of the essential functions and responsibilities satisfactorily.
• Relies on experience and judgment to plan and accomplish goals.
• Must have proficient computer skills including Microsoft Office and Excel.

ADA Requirements:

The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described are representative of those an employee encounters while performing the essentials functions of this job. Reasonable accommodations may be made to enable individuals to perform the essential functions.

• Must be able to stand, walk and move through all property areas. Must be able to stand or sit for long periods.
• Maintain physical stamina and proper mental state of mind to work under pressure in a fast paced environment and effectively deal with guests, management, employees and members of the business community.
• Adequate manual dexterity to operate office equipment and engage in light lifting.

Other Skills/Abilities:

• Must be able to obtain and maintain a Key License as required by the Pennsylvania Gaming Control Board.
• Must be able to handle exposure to areas where smoking is permitted.
• Must be able to speak, read, write and understand English. Must have oral and aural acuity and ability to respond to cues.