VP, Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: San Francisco - CA

Humane

At Humane, we are at the forefront of blending cutting-edge technology with our commitment to computing that moves humanity forward. We are in search of an innovative and dynamic VP, Marketing who will play a critical role in championing marketing strategy, and driving revenue growth through customer conversion and performance optimization. This position requires a unique blend of technical skills, quantitative expertise, and analytical insight, along with brand empathy and vision.

What You Might Do

  • Lead our Direct Response (DR) and brand paid media strategies with a strong technical and analytical focus in order to drive customer conversion and revenue growth.
  • Implement state-of-the-art techniques in paid social, search, TV, OTT, video, and other digital channels.
  • Own the entire marketing analytics process, emphasizing performance metrics directly tied to revenue generation and customer conversion.
  • Utilize advanced analytical tools to conduct thorough ROI analysis, providing insights that guide revenue optimization.
  • Creatively steer social media strategy and demand generation using technical tools and strategies to maximize customer interest and conversion.
  • Apply your advanced knowledge in Customer Acquisition Cost (CAC) forecasting to smartly allocate marketing resources for maximum revenue impact.
  • Lead marketing data engineering by concentrating on the integration and analysis of data to support targeted, high-conversion marketing strategies.
  • Employ sophisticated data engineering techniques to refine marketing campaign precision and effectiveness.
  • Drive technical initiatives such as A/B testing, web development/engineering, and user experience optimization to elevate conversion rates and online revenue.
  • Build a diverse team with an emphasis on collaborative, data-driven approaches.
  • Ensure effective integration between technical, analytical, and marketing teams for cohesive, growth-oriented campaigns.

Essential Qualifications

  • 10+ years of experience in product marketing, demonstrating a proven track record in revenue generation and customer conversion.
  • 7+ years experience marketing a tangible consumer product in a transforming, early stage or start up company
  • Strong analytical skills with experience in data-driven marketing strategies.
  • Technical proficiency in modern marketing tools and platforms.
  • Experience in complex partnership negotiations with a focus on performance and growth.

Preferred Skills

  • Expertise in social media strategy, SEO, PPC, and other digital marketing tools focused on conversion and revenue.
  • Strong understanding of web analytics and customer behavior analysis.
  • Excellent communication skills with the ability to present technical data in an understandable manner.
  • Creative problem-solving skills with a focus on technical solutions to marketing challenges.

Salary Range: $265,000- $330,000

Compensation & Benefits (Full-Time Employees)

  • The salary range for this role is listed above. Final salary offered is based upon multiple factors including individual job-related qualifications, education, experience, knowledge and skills
  • At Humane, you’ll enjoy benefits that include health & wellness and work/life balance offerings. Our portfolio of benefits include: comprehensive healthcare insurance, disability insurance, life insurance, flexible spending accounts, and a 401K plan
  • Humane employees also enjoy generous paid time off and leave programs, commuter benefits, team events, snacks and other perks

 

Apply Now