Ottimate

Ottimate (formerly Plate IQ) helps fast growing businesses automate accounts payables on their terms. We simplify everything from invoice management to payments for both recurring and one-off expenses with a cloud-first approach that enables remote work. Ottimate’s AP Automation and VendorPay Network helps businesses pay and get paid faster.

At Ottimate, passion generates excitement for what we do and how we do it. With passion at the heart of everything we do, we nurture ideas, inspire excellence, and find creative ways to eliminate obstacles for cultivating growth. The positive attitude with which we assist one another develops open, honest, and genuine connections. Above all, we celebrate and embrace our differences. We invest in each other because we win or lose as a team.

Our values are at the center of our company and culture. At Ottimate (formerly Plate IQ), we value: Growth, Customer Focus, Innovation, Accountability, and Communication.

The Role

The Vice President of Marketing (VP of Marketing) will be a key member of the senior leadership team (SLT), responsible for developing and executing a comprehensive marketing strategy that drives vertical expansion, new customer acquisition, and revenue growth. This role requires a seasoned marketing professional with a proven track record of managing high-performing teams and leading successful demand generation initiatives in growth-stage companies, particularly within Verticalized SaaS and Mid-Market B2B environments. The ideal candidate will have deep expertise in Account-Based Marketing (ABM) and Technology Product Marketing, with experience in driving significant business results in growth stage companies.

What You’ll Do

• Develop and implement a comprehensive marketing strategy that aligns with the company’s overall business goals and objectives, with a strong focus on demand generation and pipeline growth.
• Lead the marketing team in creating and executing campaigns that build brand equity, generate leads, and drive sales growth, particularly in mid-market B2B and verticalized SaaS environments.
• Collaborate with senior leadership (SLT) to shape the company’s strategic direction, ensuring that marketing initiatives align with and support key business priorities.
• Spearhead digital marketing efforts, including SEO/SEM, content marketing, email marketing, social media, and digital advertising, with an emphasis on Account-Based Marketing (ABM) strategies.
• Leverage data analytics and customer insights to optimize marketing campaigns, enhance ROI, and drive informed decision-making, ensuring clear responsibility for quota in terms of pipeline/revenue production.
• Foster innovation by exploring new marketing channels, technologies, and strategies to effectively reach target audiences, with a particular focus on scrappy, high-impact tactics.
• Partner closely with sales to ensure alignment between marketing initiatives and sales goals, with a strong emphasis on demand generation and measurable business outcomes.
• Collaborate with product management to develop go-to-market strategies for new products, features, and updates, with a focus on Sales Enablement, Positioning, and Messaging.
• Oversee the creation of compelling product content, such as case studies, white papers, webinars, and sales enablement materials that effectively communicate product value propositions.
• Conduct competitive analysis and gather customer feedback to inform product positioning and guide future development efforts.
• Identify and assess new vertical markets with expansion potential through market research, customer insights, and competitive analysis.
• Craft tailored marketing strategies to successfully enter and establish a strong presence in new verticals, utilizing industry-specific messaging and go-to-market approaches.
• Collaborate with sales and product teams to customize offerings for new verticals, ensuring alignment with market demands and customer expectations.
• Monitor and evaluate the performance of new vertical initiatives, making data-driven adjustments to ensure successful expansion.
• Build, mentor, and lead a high-performing marketing team, cultivating a culture of creativity, collaboration, and continuous improvement.
• Set clear performance goals and provide ongoing feedback and coaching to team members.
• Ensure the marketing team remains up-to-date with industry trends, emerging best practices, and innovative techniques.

What You’ll Need

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 10+ years of progressive experience in marketing, with at least 5 years in a leadership role within a growth-stage SaaS company, particularly in the $10-$100M revenue path.
• Proven track record of developing and executing successful demand generation strategies that drive business growth in a growth-stage SaaS environment.
• Experience in identifying, evaluating, and successfully penetrating new market verticals, particularly in mid-market B2B and verticalized SaaS environments.
• Strong understanding of Account-Based Marketing (ABM), technology product marketing, and SaaS business models, including key metrics such as MRR, CAC, LTV, and churn.
• Sales background with demonstrated experience in collaborating with sales teams and taking clear responsibility for quota in terms of pipeline/revenue production over a significant period of time.
• Experience in product marketing, particularly in collaboration with product management for Sales Enablement, Positioning, Messaging, and Product Launch.
• Strong expertise in digital marketing, demand generation, and customer lifecycle management.
• Excellent leadership, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools relevant to SaaS marketing.
• Strong preference for individuals with a scrappy, entrepreneurial mindset.

What We Value

At Ottimate (formerly Plate IQ), we value a growth mindset and seek high-performing, creative individuals who dig into problems and see the opportunities for success.

• We value those who believe improvement is always possible. At Ottimate (formerly Plate IQ), everything is a work in progress – we see room for growth in all areas
• We emphasize an environment of teaching and learning to equip employees with the tools needed to be successful in their function within the company