F5

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Position Summary

Own and optimize the coordination and execution of product and technical marketing strategies across the entire spectrum of the company’s diverse product portfolio.

Convert technology/products into tangible customer value and create use cases/solutions that solve real business problems then enable the sales teams and partners to sell that value effectively and consistently.

Collaborate with a broad set of varied stakeholders across the Company, including the General Managers (GMs) of all product groups (BIG-IP, NGINX, Distributed Cloud Services) and their product management teams, sales management as well as all levels of sellers, and the F5 Data, Marketing, and Customer Engagement (DMCE) team.

PRIMARY RESPONSIBILITIES:

• Closely align with the GMs and product management teams of all F5 product groups to understand business goals and help formulate + adjust go-to-market strategy.
• Understand the roadmap for all product groups and co-lead the strategy for when and how to most effectively launch new products and end-of-life others as needed.
• Drive the development of the overall go-to-market plan and partner with marketing, sales and channel organizations on core strategies to capture and convert demand to achieve the goals in the go-to-market plan.
• Participate directly with each product marketing team in creating and updating the positioning + messaging associated with each product group.
• Ensure the core deliverables of each product marketing team are meeting the enablement and training needs of the sales team overall and by each theater/region — including messaging, naming, sales tools and collateral, case studies, and sales / partner training.
• Enable the technical marketing engineering (TME) team and ensure it creates impactful designs, solution architectures, technical collateral, demos and tools to drive customer and sales team success at the technical level.
• Lead the team that evaluates competitive vendors and develops competitive positioning and sales + technical tools to consistently win in the marketplace.
• Serve as a key spokesperson regarding F5 products in engaging with analysts, media and other industry influencers; co-lead analyst relations strategy for each product group.
  
  

Culture:

• Adhere to each of the BeF5 behaviors outlined as:
• We are Owners – Every day, we take initiative—with integrity and courage—to make our company better
• We make F5 more agile – We work effectively to make thoughtful, data-driven decisions quickly, execute them with intensity, and adapt based on insights
• We create a more diverse & inclusive F5 – Our differences—when embraced with humility and respect—drive smarter decisions, increased innovation, stronger performance, and a culture where everyone can be themselves and reach their full potential
• We obsess over customer needs – We value all interactions with our customers and—by partnering with them to understand and analyze their needs—we build solutions that they love
• We help each other thrive – We show up as real, vulnerable, transparent human beings who speak from the heart, value others’ contributions, and invest in each other’s growth
• Lead in accordance with the LeadF5 principles as detailed below:
• We create clarity and alignment – We unite F5ers around shared goals that will delight our customers
• We find and shape brilliance – We fight like crazy to recruit and retain top talent, and we empower them to do great things
• We boldly raise the bar – We reject the status quo and continuously pursue higher levels of performance.
  
  

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual U.S. base pay range for this position is: $285,225.00 – $427,837.00