VP, Product Marketing

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: US - Remote

Amperity

 

Amperity is more than just the leading customer data platform — THE PEOPLE bring energy, smarts, and experience from all different backgrounds, reflecting our commitment to diversity, equity, and inclusion. THE TECHNOLOGY is multi-patented, AI-powered customer data management software that we invented to help solve problems that have been frustrating consumer brands for years. THE OPPORTUNITY is to hitch your career to a rocket ship. We’re addressing a critical market need: helping hundreds of leading brands make sense of massive amounts of transactional and engagement data so that they can understand their customers and provide experiences that delight while boosting revenue and moving the business metrics that matter. Come help us make it happen!

The Role

The VP, Product Marketing will be the strategic leader driving the go-to-market strategy for Amperity. Reporting to the SVP of Marketing, their primary job is to craft differentiated positioning and messaging that will break through the noise in a dynamic product category. This leader will serve as the connective tissue between the product organization and our GTM teams by operationalizing messaging into GTM plays to fuel direct sales and partner revenue. Finally, they will act as the tip of the spear of our marketing efforts, aligning their peers around market moments and product launches to drive new business and account expansion.

Interesting Problems

  • Lead and scale Amperity’s product marketing division to shape our go-to-market efforts for our core platform and emerging products.
  • Design and operate a successful collaboration zone between product, sales, and client success, driving joint GTM outcomes that fuel growth both new and within existing customers
  • Own Amperity’s positioning and messaging for our target persons/verticals/segments and craft breakthrough stories that help focus our corporate strategy.
  • Be the operational connective tissue between the product organization and our go-to-market teams to drive pipeline generation, revenue, and adoption.
  • Build the sales tools, enablement, and go-to-market plays with sales operations to increase sales productivity and accelerate deals through the funnel.
  • Drive our pricing and packaging strategy, championing new business models (consumption and subscription) as well as new routes to market (OEM & licensing).
  • Work closely with Business Development to craft positioning and messaging for paid media and data warehouse partners that fuel partner sales motions.
  • Turn customers into champion by organizing and evolving Amperity’s customer marketing program.
  • Be an evangelist and thought leader that inspires; teaching others, creating content, and speaking internally/externally as a subject matter expert.
  • Lead research initiatives that help us make informed business decisions to optimize the funnel and drive product roadmap, positioning, pricing, packaging, competitive intelligence, campaign and messaging.
  • Coach, mentor, and develop a team of product marketing leaders and individual contributors. Lead and evolve the Product and Partner Marketing teams

About You

  • Equivalent of 12+ years’ experience managing and mentoring a product marketing team in a tech company, data-oriented SaaS organization strongly preferred
  • B2B SaaS & pricing and packaging experience required
  • Strong understanding of both technical (CIO, Developers) and marketing personas
  • A strong understanding of MarTech and the data ecosystem
  • Experience operating and effectively influencing and aligning SaaS marketing teams driving outcomes across direct and partner channels
  • Prior experience building diverse teams with a strong sense of mission and belonging
  • Demonstrated customer centric mindset
  • Strong influence, communication and interpersonal skills
  • Demonstrated analytical skills
  • Experience building trusted relationships with executive sponsors, partners and end users

Compensation

Base Salary: $200,000 – $250,000. Within our pay range, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training.

Cash Incentives: Cash incentives are also available.

Stock Options: The opportunity for ownership is an exciting part of Amperity’s total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.

 

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