VP, Product Marketing

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: US - Remote

Socure

 

Predictive analytics and machine learning power Socure’s groundbreaking technology and fuel our mission to verify 100% of good identities in real time and completely eliminate identity fraud on the internet.

Socure is the world leader in digital identity verification and fraud prevention. Our recent awards include Forbes 2022 America’s Best Startup Employers, The Forbes Cloud 100, The Deloitte Technology Fast 500, and Inc. 5000’s fastest growing companies.

Listen To Why Some Of The World’s Top Technology Investors See The Enormous, Transformative Potential In Socure’s Mission And Products

Position Overview

The Vice President (VP) of Product Marketing will play a pivotal role in driving the success of our identity and fraud control products. This executive will be responsible for setting the vision and strategy across three business units, ensuring alignment with the product and commercial teams. The ideal candidate will have a strong background in B2B marketing, particularly within the identity verification and fraud prevention sectors, and will possess exceptional leadership and strategic thinking skills.

  • The VP Candidate will possess the following super powers:
  • A comfort level embedding in both product and commercial teams
  • Ease of integration with demand generation and revenue marketing teams
  • A desire to be customer facing for research and occasional sales support
  • A strong desire to teach and train commercial teams
  • A flair for storytelling and public speaking
  • The ability to partner with business GMs to drive go-to-market (GTM) strategy

Most Important Skill

  • Leadership and mentoring skills are critically important

Key Responsibilities

  • Strategic Leadership: Develop and execute a comprehensive product marketing strategy that aligns with the company’s business goals and objectives
  • Team Management: Lead and manage a team of product marketing professionals
  • Market Research and Analysis: Conduct in-depth market research to understand industry trends, customer needs, and competitive landscape
  • Product Positioning and Messaging: Work closely with product management and development teams to ensure product positioning and messaging are aligned with target market needs and company vision
  • GTM Strategy: Oversee the development and execution of GTM strategies for new products and services
  • Pricing Partnership: Ability to partner with sales and product leadership to drive product pricing strategy
  • Campaign Management: Oversee the execution of product marketing campaigns and programs across various channels, including online, offline, and social media and representing both product launches and market driver messaging launches
  • Cross-Functional Collaboration: Serve as a strong partner to the product and commercial teams, ensuring alignment and collaboration on product launches, campaigns, and initiatives.
  • Player-Coach: Embed in teams as special projects and initiatives need hands-on expertise that will improve or accelerate launches or campaigns as needed

Qualifications

  • 10+ years of experience in product marketing, with at least 5 years in a leadership role.
  • Proven track record of developing and executing successful product marketing initiatives in the B2B sector, preferably within identity verification and fraud controls
  • Strong leadership and team management skills
  • Excellent communication and presentation skills
  • Highly analytical with strong market research and competitive analysis skills
  • Ability to work independently and manage multiple projects simultaneously.
  • Experience with enterprise Software-as-a-Service (SaaS) offerings is a plus
  • Experience working cross functionally with sales and product leadership; ability to present at the executive leadership level

Salary Disclosure

Base Salary range: $215,000-260,000

This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job related factors. Socure’s compensation and rewards package for full time roles includes a market competitive salary, equity, comprehensive benefits, and, for applicable roles, commissions plans or an annual discretionary performance bonus.

 

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